Review the changing perception in marketing planning Essay

Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Face book page or a Twitter account. Marketing, too many business people, is simply selling at a larger scale. The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence. Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services. The Four P’s Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P’s starts with product considerations such as features, benefits, packaging and brand name that will make a product viable. Pricing issues must be decided with competition and profit in mind to properly position the item in the price-point hierarchy of similar products. Then the marketing plan must give details that will put the product in the right place, literally, for people to buy it. Only then can the plan deal with the types of promotions that will get the product attention in the marketplace. An example of the four P’s approach would be a company that creates a superior vacuum cleaner with a sleek design. Then the company prices that vacuum cleaner for the upscale market. The company finds luxury stores that will carry the vacuums, and then creates an ad campaign that is elegant and sophisticated for leisure  magazines that appeal to affluent people. Assess Main barriers in marketing planning? However there are some barriers in marketing planning; A strong marketing strategy and planning is essential and vital component for any organization. However, sometimes, there are certain barriers of marketing planning. For example, Lack of motivation of change: If stakeholders are demotivated and do not feel the need to overcome the threats or grab the emerging opportunities, it would be a main barriers to a good marketing plan. Overconfident with problems solution: Overconfident would cause a flawed or inappropriate solution for the problems. Failure of co-operation between management: Human resources and financial department are not willing to share resources and goals, manifestly the marketing effort will be impaired. Lack of knowledge and skills: Without proper knowledge and skills may lead to unrealistic plan and ideas. Source Cima official learning system How organization can overcome barriers? There are ten rules that can help to overcome the barriers of the marketing planning, which contains: Strategy before tactics Situate marketing within operations Shared values about marketing Structure around marketing Scan the environment thoroughly Summarize information on SWOT analysis Skills and knowledge Systematize the process Sequence objectives Style and culture Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php Why marketing planning is essential in strategic planning process? Marketing plan provide information that enables stakeholders to measure the progress and highlighted the most appropriate marketing strategies. An effective marketing plan helps to increase product  sales and enhance company profit margins. There are several advantages of market plan, it contains: Focus on your target market Identifies consumers’ needs and wants Determines product demand Identifies potential customers Identifies competitor and analyze competitive advantage. Measurement for generating the daily cash operational activities and how to make profit. Manifestly, a good marketing plan will also benefit an organization with the analysis of how to achieve the company objectives and capability to create a new opportunities for organization. Therefore, it is essential in the strategic planning process for an organization. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php How ethical issues influence marketing planning? Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below. Market Research Some ethical problems in market research are the invasion of privacy and stereotyping. The latter occurs because any analysis of real populations needs to make approximations and place individuals into groups. However, if conducted irresponsibly, stereotyping can lead to a variety of ethically undesirable results. Ethics in Advertising and Promotion In the 1940s and 1950s, tobacco used to be advertised as promoting health. Today an advertiser who fails to tell the truth offends against morality in addition to the law. However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a  form of sexual harassment. Violence is an issue especially for children’s advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. In these ways ethics can impact on marketing planning for organizations its vary from country to country. Source https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/social-responsibility-ethics-in-marketing-16/ethics-in-marketing-102/issues-in-marketing-502-10770/ Analyze how these ethical issues can overcome? Adler and Bird suggested few strategies to enhance ethical behavior and avoid unethical behavior in organizations. They suggested that, firstly, top managerial should encourage ethical consciousness to their subordinates by providing support and care upon ethical practices. Secondly, it is recommended that top managerial level should focus on the institutionalization of ethical norms and practices that are incorporated into all organizational levels. Besides, organizations should provide an ethical training to strengthen and gain their employees’ personal ethical framework to ensure that it practice employees’ self-discipline and capable to make an ethical decisions in a difficult circumstances. Meanwhile, organizations should be avoiding these unethical issues happen in their institution: Product: Misleading product information, lack quality control and deliberately produce poor quality product, unfit product description. Price: Expensive price with a poor quality product Place: Different product price in different location Distribution: Control the product supply and increase the product selling price when out of stock. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-mark eting-planning-marketing-essay.php#ixzz3E8gDdF00

The Garden

I remember my first day of finishing school clearly. Nightingale finishing school for Girls was buzzing with pupils, ready for the new school year ahead of them, and telling tales of their . I felt out of place. It might have been that I had the wrong hairstyle, or that my shoes were not the right style, maybe it was the fact that I had nobody to talk to, maybe it was all of these. I know now that it was something much stranger than that, a power that repelled certain people away from me – it was like trying to attract wrong ends of magnets together. I saw a group of girls and decided they must have been the â€Å"popular† clique. There was a buzzing air around them, as well as a larger crowd. They were all stunning; with not a hair out of place. They looked over to me as I stood alone. The look was icy, and I presumed this was just because I was the â€Å"new girl†, an outcast. I turned away and found a place to sit alone, when I felt a sharp tap on my back. It was one of the girls from the corner. She had waist-long, wavy butter-coloured hair. Some of her hair was secured with a very ornate cameo pin. Her fluttering eyelashes curled upwards in the most graceful fashion. Even her drab school uniform seemed to suit her perfectly. She had the elegance and beauty of an exotic white tiger. I turned around and said nothing; I was far too intimidated to answer. It seemed as if the tiger was ready to pounce. â€Å"Who are you?† There was a sharp pause. â€Å"You must be the new girl then.† I tried to reply but simply couldn't. It was like trying to talk when under the pressure of deep water. She looked at me as if I were a leper. Offended, she mumbled something inaudible and snarled like a dog, â€Å"What's the matter with you? I want to warn you not to get in the way here. Don't mess with us and you might just get along here.† All eyes seemed to be on me as she hurried back to her crowd, to regain her place as â€Å"queen bee†. Her friends laughed and then went back to their conversation as if nothing had happened. Half way through my day, I knew that I wouldn't fit in very well; I was frustrated at the fact that I might not find any friends at all. As soon as we were allowed a free period and retire to the hall again, I escaped to the great library. It was a large, magnificent room, which looked as if I could blend in and not be noticed by anyone. The walls, books and floor were my only company. I reflected over my day and what had happened. Nobody understood what I was going through, and how difficult it was for me to speak to them. This triggered thought about my late mother. She died at the tender age of 33. Mostly, I'm over the death of my mother. At the time of her death, I didn't understand what was happening. I thought that I was too young to be wearing a black dress; only older women seemed to wear them. It was more uncomfortable than my normal dress and I didn't want to wear it at all. I didn't understand at my young age that it would have been unacceptable, and disrespectful to my dead mother, for me not to. The clothes my mother dressed me in were much more comfortable, and they smelt of her scent wherever I went. The week after her death, I started to wonder where she had gone. I missed her greatly after a few weeks, because my father was much stiffer and stricter, if he was there for us at all. He seemed more into his work and gambling than caring for his children. My personality, as well as my brothers', changed at this point. I became much more reserved, unwilling to talk to anyone other than my brothers. I didn't particularly feel like talking to them either; I only talked to them when it was necessary. Nobody seemed to worry about me, either. I spent most of my time in our luscious garden. I enjoyed the cool shade of the willow tree in the summer; there I could hear the sweet birds chirping. I could smell the blooming flowers, their rich colours like confectionery to the eyes. Here was the only place I could find peacefulness, and shut myself out from the rest of the uncaring world. I disliked my father for what he had done; he was responsible for sending me here†¦ â€Å"Hello.† My quiet thoughts were interrupted. â€Å"I wondered if you knew where the gardens were.† I looked up at my intruder, confused. There were no gardens, as far as I knew, at this school. He was a tall boy, of about fifteen years. I noticed that he wasn't very handsome, but there was a mysterious air about him which made him seem attractive. I wondered what he was doing here; this was a girls' finishing school after all. I attempted to say that I was new here, and didn't know where it was, but all that came out was a muffled squeak: â€Å"No, sorry.† He started to walk away. He turned around and said â€Å"Oh, okay. Good night. And may I say that you have the prettiest eyes I have ever seen.† I blushed violently, and went back to my book about wild animals. * That night I had a spectacularly vivid dream. I could see luscious green grass and fragrant flowers filled the space. I saw the beautiful colours of the wildlife; exotic birds and unidentifiable mammals. There was a small spinney which caught my eye; the branches were waving slowly in the cool breeze, and a pool of sparkling water beside it. The landscape was truly beautiful; it was like being in a different world. I saw my mother reflected in the water where I leant over. She looked as beautiful as ever, as beautiful as a rose. She was slightly different from what I remember, as if she had bloomed further. Her face was a little more blushing and her nose was slightly more pointed. Her strawberry-blonde locks looked just like mine, as well as her beautifully deep blue-green eyes. I realised after a few seconds that this was not my mother, but I. I was truly taken aback by how much I looked like my mother; I suppose I had not before looked into my own reflection properly. That was the day that changed my life. I had not experienced such a vivid dream before, but they started to happen much more often. They started to affect my concentration in the school; I longed to be outside, free, with no cares and responsibilities. I thought that it was just my imagination running wild, and longing for my comfortable past back. Having an appearance like my mother's helped my self-confidence. I was sure that she was extremely beautiful. I knew that I could never look as dazzling, as striking as her, but I knew that I was certainly not ugly. I noticed that my voice was coming through once again; no longer a muffled squeal. However, I still felt like hardly anyone liked me. I spent my evenings in the library, my secret hideaway. I was starting to get used to this school; life wasn't as bad as it used to seem. * A year later, and my evenings were still as normal, uninterrupted and peaceful. I felt a wave of sleep come over me, so I closed my book and curled up into a ball. I didn't realise at the time that this was not in a most ladylike fashion; my tiredness seemed to take over. It was not unusual to feel tired after a long day, so thought nothing of it at the time. Whilst in my sleep, I had another vivid dream. It was pleasant, the season in my world seemed to have changed to winter, but it was still beautiful. A soft blanket of snow covered the grass, and sparkling ice covered the pool of water where I often sat and thought about my mother. The leaves had left the trees in the spinney, and a layer of frost covered them. It was quite spectacular, everywhere sparkled and dazzled in the midday sun. I stumbled over a root in the spinney, but a striking evergreen bush broke my fall. â€Å"I'm sorry for my impoliteness,† I was awoken. It was a boy, the same boy that I had come across on my first day at this school. â€Å"But I wondered if I could talk to you?† I felt shy, but also warmed by his presence. Something about him made me feel slightly more comfortable than usual. This feeling was similar to the one I had when my mother was still alive. I was daydreaming, and didn't realise; there was a pause in the conversation. â€Å"It's just that†¦ I feel as if we are in the same situation.† He said, and sat down on the couch next to me. As I was slightly taken aback by this, I said nothing. My face asked the questions. â€Å"My mother died when I was young. I came here because I sensed that someone with the power was near.† He said, gently. â€Å"I know that you've had trouble fitting in, just like I did. People like me and you don't, generally. People can sense that you have something different, which wards them off.† I was slightly confused, so I decided to ask him what the power was. Was it the power to enter a secret garden in my sleep? â€Å"What is the power?† â€Å"It is when you have the ability to enter a supernatural world, full of peace and harmony whenever you wish. I gained mine a few years after my mother died; she passed the power on to me. That is why I asked you last year whether you knew the way to the gardens.† I began to understand. This boy truly knew what I was feeling, and I could talk to him, as if I were a normal girl and my feelings mattered to him; he could empathise with me and vice versa. We instantly connected and I felt at ease. I couldn't believe that I had met someone who knew how I felt, and what my life was like! We had been talking for two hours before I noticed that I was late to my dorm room. â€Å"I have to go†¦Ã¢â‚¬  I said. He asked me if I could stay for just a little while longer. I knew that inside, I wanted to stay. I wanted to stay with him forever, but simply had to go. I left after a couple of minutes. I was ecstatic; I couldn't have asked for more than a friend at that point in my life. I don't know what I would have done without somebody to understand me, at least for one day. I never did ask what he was doing at our girls' school that day; the thought never crossed my mind whilst our conversation was flowing. It flowed like a river, never ending, and as we continued to meet it stayed that way. We shared our secret desires and passions, as well as sharing the stories of our past. Together, we also discovered that we could enter the garden with each other. I don't know how it happened, but as we held each other in a warm embrace, the light appeared. We did so more and more, and over the days, weeks and months, the garden appeared to bloom – just like our friendship. The garden's wildlife became more and more stunning. Even the non-living pool appeared to be spilling with life. He was my only friend, and I wanted it to stay that way, forever.

Explore the implications of ‘homelessness’ with regards to Lennie Essay

‘Home’ in Of Mice and Men represents an ideal, one that all characters in this novella, including Lennie, appear to lack. Thus they are all ‘homeless’ in one sense or another. The subject of home and homelessness is one that is closely related to all the major themes of Of Mice and Men. Steinbeck effectively portrays his characters by their different aspirations towards ‘home’. In doing so he creates a hierarchy of this ideal. Thus the most humble and submissive dream of home pursued by Lennie and his companion George is shown to be the most compelling and greatest of all. Yet, will Lennie grasp the light flaming on the top of the Gabilan mountains-the light of heaven? Or are the providential forces of fate and destiny to render ‘Paradise Lost’ ? Of Mice and Men is about the plight of two American labourers, George and Lennie. George is a ‘smart little guy’ whereas Lennie is the exact opposite. The plot and structure of the story is very economical and the language used is in no way elaborate. Assisted by the simple time frame we are given the impression that the story is an uncomplicated one. Yet, within this seemingly unembellished novel are to be found a variety of themes, skilfully brought to light by the way in which the author handles his subject; George and Lennie. The two main themes of Of Mice and Men are that of dreams- the aspiration towards an ideal home, and that of loneliness. Lennie is a man of immense strength and size. However, in effect his mind is like that of a child’s. His home is neither with nature nor with man. Throughout the story, Steinbeck is constantly describing Lennie in animal terms. He says, regarding Lennie, â€Å"(h)e walked, heavily, dragging his feet a little, the way a bear drags his paws.† In many cases Lennie is likened to a dog. This image is furthered by Candy’s dog who plays a choral role as Lennie’s double. The description of Lennie as the ‘poor bastard’ also suggests that Lennie is not of the family of man. Lennie’s mind has never fully learnt how to control his body. He is thus not at home in the ranch where he and George are working as he is unable to cope with the complexities of ‘modern’ living. Also, living in the ranch for too long would inevitably lead to trouble, such as that which occurred in Weed. Therefore, even if one were to consider the ranch as being Lennie’s home, it can not be a permanent one. Through the subject of protest, Of Mice and Men provides us with a new dimension to homelessness. Negroes, cripples and misfits are all shunned by society. This is illustrated by the characters of Crooks, Candy and Lennie respectively. Lennie’s ill treatment is apparent at many times throughout the story. One such case being that when Curley decides to pick a fight with him. Even George, Lennie’s closest companion â€Å"used to play jokes on ‘im ’cause he was.. dumb.† Rejected by society Lennie is ‘homeless.’ However, one must add that although Lennie is treated badly at times, there are others where he is treated with kindness and sympathy. Yet, is sympathy enough to make him feel at ‘home’? In the first paragraph of the story we are introduced to the idea of nature as ‘home’. Yet, although Lennie is constantly portrayed as an animal, as with man, Lennie and nature are incompatible; one inevitably leading to the destruction of the other. Lennie, like a child, is fascinated with things that he can caress such as mice and pups. His love for them is undeniable, yet they all end up dead. One may say that he ‘loves them to death.’ Both Lennie and George know that Lennie is incapable of surviving in nature, thus with a sort of animal wit, Lennie plays on George’s feelings of guilt: â€Å"If you don’t want me†¦.I’ll go off in the hills†¦and live all by myself.† The idea of Lennie living alone in nature is a laughable one. This incompatibility is ominous- it is as if Steinbeck is saying that Lennie will either destroy nature or nature will destroy Lennie. Lennie’s home, the only one that may agree with his survival is one where ‘like a terrier who†¦..bring(s) a ball to it’s master’ he is always tethered to George, and constantly under his watchful eye. This is neither possible at the ranch nor where Lennie is alone in nature, he is therefore ‘homeless’ is in this sense. Yet it would be wrong to suggest that Lennie attempts to find home for the above reasons, for as George puts it, â€Å"(h)e was too dumb.† His motivation is that of fear; fear of loneliness, a concept that even Lennie is able to understand. His feeling of insecurity towards the one most important thing in his life-his relationship with Lennie is evident at certain times throughout the story. One such case being when cynical Crooks teases Lennie about what will happen if George does not return from town: † ‘He’ll come back to-night-‘ But the doubt was too much for him. ‘Don’t you think he will?’ † Lennie’s doubt makes Crooks’ double negative to be of great significance. Crooks’ says, â€Å"S’pose you didn’t have nobody.† Through this Steinbeck appears to be saying that George’s companionship is not one of substance. Their separation is indeed inevitable. For this reason Lennie de sires a home. Lennie’s dream of home is one in which he is in harmony with both man and nature. It is a humble dream, which is summed up by George, â€Å"Well its ten acres†¦got a kitchen, orchard, cherries†¦Ã¢â‚¬  Having a particular Western resonance in that it is related to the ‘great American dream’ in the time of the frontiers, the farm offers Lennie a sanctuary from his own innocence. He can be at one with nature that he so loves whilst being looked after by George. Yet cynical Crooks believes that this dream is impracticable: â€Å"Hundreds of them†¦an every damn one of ’em’s got a ..piece of land in his head†¦ Nobody never gets to heaven and nobody never gets no land.† Lennie’s tragic death is the final confirmation of this. Lennie’s life can be seen to be a trap. The only means of escaping the implications of homelessness and thus freeing himself is to dream. Crooks’ double negative (‘nobody never gets to heaven’) leads us to question whether Lennie actually ascertains his ideal home – paradise. Across the Salinas river lies the ‘golden foothill slopes’ that ‘curve up to the strong and rocky Gabilan mountains.’ The light flaming on the top of the Gabilan mountains is an image that recurs throughout the novella. At the end of the book Lennie stands facing the great mountains, all that lies between him and paradise is the Salinas river-the river of death. In death, Lennie has overcome this barrier. His ascending spirit is scaling the ‘golden foothill’-the path to heaven whilst his body shall soon receive the land for which it so yearned. Whether or not Steinbeck intended so literary an interpretation is unknown. However, the image gives us valuable insight to Steinbeck’s views on the subject of home. It is as though Steinbeck is saying that the actual apprehension of the dream is of little importance, what is of importance is the feelings and emotions that are generated by it.

Necessity is the mother of invention Essay

Introduction Rationale This research topic â€Å"necessity is the mother of invention. Evaluate this statement in relation to scientific and technological experiment.† was chosen for studying in the area of informatics study. However, the research topic was seemed to be in the philosophical term to understand the basic need of technology more than the informatics subject, which deals with creating and developing of computer study. So that this topic needed past experience and historical background to be evaluated, but didn’t need much in education background because the topic wasn’t related to the theory or language of computer study. The topic in this area was very interested for future study because it could helps in understanding and forecasting the need of society need when developing or creating new technology or inventions which lead to the success in business. These are the fact of this chosen topic. The analysis of the research topic The research question is â€Å"Necessity is the mother of invention. Evaluate this statement in relation to scientific and technological experimentation†. The key words that show the content of the question are â€Å"Necessity is the mother of invention†. The relationship of this question is to show the relation between necessity and invention that necessity is the cause of the invention or not. The requirement of the question is to prove the relationship between necessity and invention by evaluates the statement according to scientific and technological experiment. The proposes of the thesis are to show that to what extent does necessity be the mother of invention and to evaluate according to scientific and technological experimentation. Three areas were analyzed during the study. These three areas, which are communication, industry, and medicine, were studied in the area that involve in scientific and technological experimentation. The communication was studied to understand its necessity and invention of the present. The industry was studied to analyze the situation of necessity in the economical competition,  which lead to the use of invention. The medicine was studied to show why it is very necessary to human life and what are the alternative inventions that come after. So all evidences were collected to support the thesis of the research question and its purposes that the study defends an argument on the proving of the necessity that lead to the invention. The diagram on the next page shows the structure of the analysis of the research topic. Data Collection The Research Method The research was carried out in three steps. The first step was to understand the research topic by searching for definition, background history, and general information from the source books and journal articles. Then all the information was evaluated to find out which areas are mostly involved in the research topic and range, which is the scientific and technological experimentation. The second step was the collection of data to find the relevant information. The information was analyzed according to the relevancy to the research area, the objectivity of the author, and the period spent on collecting of the data. Then third step, the limitation of the information will be analysis on the certain aspects of the topic areas of the scientific and technological experimentation. Therefore, the research will focus only the necessity and invention in the areas of scientific and technological experimentation. Most of the sources that use in the research were some kinds of business and socia l case study such as â€Å"Cleft palate case in the medicine study†(Singer and Bergthold, 2001, pp.2161-2230). Annotated Bibliography Cotterell, A. (1988). An overview of research and co-operation in advanced information technology. In A. Cotterell, Advanced Information Technology in the New Industrial Society (pp.1-27). New York: Oxford University Press. Written for expert manager who involve in information technology that want to find out which technologies are matched for their business  area. This chapter describe about new technologies that involves in industry and focus on future technology. The improvements of communication and computer storage are used to compare in industry area to explain how necessity are they. Also, this chapter explains the expert system in new technology to shown that new technologies have invented new ideas in the industry. Fuglsang L. (1993). The â€Å"soft† information technologies and its critics: the risk of wild policy making in science and technology. In L. Fuglsang, Technology and New Institution (pp.54-96). Denmark: Copenhagen. Written for computer managers that involve in information system research and development of technology in future research. These chapter focuses on what invention creates by the risks which cause when new science and technology are emerging while old are crisis. The history of technology over 50 years is used to prove that risks cause necessity to create invention of new technology. Hall, B.J. (2000). Use of the pulmonary artery catheter in critically ill patients: Was invention the mother of necessity? Journal of the American Medical Association, 283(19), 2577-2578. This article has been written for doctor and hospital that involve in surgery area. This article discusses two studies regarding the use of pulmonary artery catheters in critically ill patients and the process of its future evaluation. The use of pulmonary artery catheters is necessary for the medicals and surgical intensive units (ICUs). It helps to manage critically ill patients. Singer, S., & Bergthold L. (2001). Cosmetic vs. reconstructive surgery for cleft palate: A window into medical necessity debate. Journal of the American Medical Association, 286(17), 2162-2203. This article has been written for doctor in plastic surgery and people who interest in cosmetic surgery. Medical necessity is a term that  used in most commercial health plan to create invention. This article is focus about plastic surgery for a cleft palate, and the debate about whether the surgery is cosmetic or reconstructive. But because of medical necessity can mean different things to different people and organization, so it could be both general meaning. Stewart, J. (1992). Technological change and industrial location. In J. Stewart, The Management of Science and Technology (pp.110-192). Denmark: The Australian National University. This book has been written for educator and manager that involve in information technology and works on the productive area of research. This chapter focus on Just-in-Time system, which is the new industry system that create by the competition in the world economic. Because of competition in the market industrial investment, the Just-in-Time system is used to because it is necessary to control cost and increase profit. Tate, A. N., Clayton B.S. & Gourley K.G. (2001). Development and implementation of a managed care rotation in medical necessity review: Exposing students to new opportunities. Journal of American Pharmaceutical Education, 65(3), 261-307. The purpose of this journal is for fourth-year PHD students to design a rotation in managed care through medical necessity review. The rotation involved working with the Tennessee department of Health’s TennCare Appeals Units. It shows how the impact of pharmacists can have on patients’ lives. They claim by using professional development experience to show the advantage of utilizing pharmacists. The Literature Review The five articles that are reviewed focus mainly on scientific and technological experiments, which separate into three major areas. These three areas are communication, industry, and medicine. The writers ‘s attitude toward the study of information technology and science, which are  used in society, raised a very detailed discussion and neatly analysis on the proving of necessity as mother of invention. The sub-topics in each area contain important information involve in necessity of both individual and social points of view. Evidence is provided completely from all sources and can accurately be used to prove that necessity is the mother of invention as reasons and evidences. The purpose of the review is to make a clearly analysis on these six articles toward similarities and differences in their areas. The first article, an overview of research and co-operation in advanced information technology by Arthur Cotterell, mostly represents in the area of communication. In this article, he discusses that the communication is important to the future of society. Cotterell compares the different between old and new mediums of communication, which lead to the social necessity. He explained the medium clearly in details and supported by using a city named Swindon (Cotterell, 1988, p.26), which wildly use fiber optic (medium) as his evidence. The successful of the fiber optic is picked up to prove his documents. In the second article by Jenny Stewart, â€Å"Technological change and industrial location†, represents in industry area, which focus mainly in competition in market industry investment and scarcity of natural resource for industrial manufacturing. She points and explains the effect of competition and scarcity lead to the change of new system. The Just-In-Time (JIT) system, which is a new information system, is used to compare how efficiency it is with the old system. This system is the very successful system that helps reduce and eliminate cost, waste, and speed in production. She analyse automotive industry in Australia, which success in this system, as her evidence. The smaller, more technological advanced players, and accurate in the industry is the main point of the invention in this article. The third article, which is written by Fuglsang, in the article, he expresses the meaning specifically of how and why invention is created (Fuglsang, 1993, pp.54-96). The main point of his article is to show that when the time is running and population is increasing, they cause the old invention to become crisis and it is necessary to invent something new to replace the old. This article can be used as theory and reason to explain and clearly support all three areas of communication, industry, and  medicine. The phases of invention development are used to show the steps of scientific and technological improvement. In each phase provide the evidence of the development of invention clearly since past fifty years when a manual turning-machine was created to the automatic machine are used. He also supports his evidence by using the development of American technology. He mentions that the growing application of new technologies in society creates a need, so it is very important to studies more about technology network in political process. The forth article written by Sara Singer and Linda Bergthold, they mainly represents in the area of medicine. This article focuses on medical necessity by compare the different between cosmetic surgery and reconstructive surgery. They support the document that medical necessity in the area of surgery is really necessity by using â€Å"health plans† (Singer and Bergthold, 2001, p.2162). This health plans is medical necessity standard that use permanen tly all over the world. They also comment generally that social viewing among medical necessity in surgery is also included in some case. The case of a cleft palate patient is used to analysis and discusses the different between cosmetic and reconstructive case. Then they argue and support that medical necessity determinations involving the condition that proven to be especially problematic not self-desirable. The fifth article written by Jesse B. Hall, â€Å"Use of the pulmonary artery catheter in critically ill patients: Was invention the mother of necessity?† the article show that pulmonary artery catheters is necessary to most patients that involve in heart, lung, and blood problems. He analysed this technology from 10217 patients in 34 medical and surgical intensive care units (ICUs) in 1998. According to Hall, the pulmonary artery is used in the case that no medicine can used to cure the sickness. He suggests that this invention still has high risk, so this is very necessary to improve this invention to help critically ill patients and the process of its future evaluation. All issues in five sources, which written by Arthur Cotterell, Jenny Stewart, Fuglsang, Jesse B. Hall and Sara Singer and Linda Bergthold, are considered very important to show the audience the historical and current significance of continuity about necessity as mother of invention in the term of scientific and technological experiment. This is because when the old  invention is considered as the necessity for the future improvement, the continuing improvement to the new invention will be created. Arthur Cotterell writes about the use of communication medium during the past 10 years until the use of new medium today (Cotterell, 1988, p.26). His examples of twisted pair and fiber optic cable show the fact that the why the increase of performance of new medium are used by the change in society. It shows the audience clearly the distance between time in the past and present of social necessity. This article also talks about the rapidly increases of necessity which lead to the improvem ent of new medium in the future continuously. In the issue of Jenny Stewart and Fuglsang have the similar area in the industry that also express the same meaning of need in the industry. Jenny Stewart shows the change in industry system by using automotive industry in Australia since 1990 (Stewart, 1992, p.124). Fuglsang shows the rationalization phase (Fuglsang, 1993, p.56), which is one of 4, phases in technological invention development. This phase analyses from the past 50 years of the development. Both Jenny Stewart and Fuglsang’s article shows the change in the industry, which involves in commercial interests and competition. This article helps to show the link between competition and tutorial in the industry, which leads to the use of the new invention. In the rest of the issues from Jesse B. Hall, and Sara Singer and Linda Bergthold are involved in medicine area that involve in the surgery. Jesse B. Hall talks about the result of the use of pulmonary artery catheter (Hall, 2000, pp.2577-2578). This result shows the need of cosmetic surgery among the people who have problem of the natural disable of the body and also explain the use of the invention to help solve the problem. Sara Singer and Linda Bergthold article also help to shows that since from the past the meaning of medical necessity is mean only reconstruction to the normal state of patients. Both issues from Jesse B. Hall, and Sara Singer and Linda Bergthold come form the different medical case but they have similar thesis, which are medical necessity that lead to the invention of new medical invention. All the writers come from the different areas but they have the same meaning of their issues that the continuing of the time lead to the increase of need of invention in both new and improvement. So that their issues are strongly support the statement that necessity creates the invention in the part of science and technological experimentation. There are three articles which surely are the objective of the writers when they present research their research results and evidence to support their arguments because these articles provide complete information and details of the document. The first article, which is objective, by Arthur Cotterell supports and expresses the meaning of his argument clearly by using the complete examples and information of communication mediums (Cotterell, 1988, pp.1-27). He shows the detail number of capacity, speed, range, and material made in each medium sample clearly. He also compares the different in each medium by mathematical calculation. This helps audience to easily understand the different even technical term. The second article, which is objective, from Fuglsang is objective because he has the acknowledgment from Massachusetts Institute of Technology in the United States (Fuglsang, 1993, pp.54-96). His article and support evidences come from the case studies in Denmark, US, and Sweden. Th ey are emphasis and detail clearly on the influence of culture, organizational choices and institutional concerns through research. The third article, which is objective, from Jenny Stewart is objective because her argument and sources come from the federalism research centre (Stewart, 1992, pp.110-192). She provides the information clearly in the example of automotive industry in Australia in percentage of profit, time, competitor, and increase of product output. The other two articles from Sara Singer and Linda Bergthold, and Jesse B. Hall are not objective because they provide the information too general. It is general because the information they provide is not specific in number of result from the succession in medical treatment. Both of them show only the result from the invention by using only reasons, causes and effects after treatment (Singer and Bergthold, 2001, 2162-2203). This is because most of the article is the summary of the result of the cleft palate research, so that they just mention about the need and future development, which result from the succession of cleft palate surgery. Although they don’t provide completely information, the area that they work is in medicine area, which concentrates only the result of necessity. So that their article can express their main ideas easy and clearly understand by using reason, cause, and effect documents. By compare all the articles which each others, the information that provided by the authors are enough to support the necessity of  invention by using their specific details and information, research, reasons, causes, and effects. Their sources are considered as essential in comparative and explaining the necessity as mother of information in scientific and technological experiment. The interpretation of data is clearly in all five sources because all data can be analyse to evaluate the need of the research topic in relation to scientific and technological experiment easily. The relationship between the necessity and the invention is linked in clearly understand. There are three different ways in their interpretation of data. The first way is represented by the article of Arthur Cotterell. He interprets his information by explain the detail of old communication medium and new communication medium in technical term and estimated calculation of speed, capacity, and range. For example, he explains that twisted-pair could carry 10Khz but if compare with fiber optic (Cotterell, 1988, p.26), fiber optic is faster than twisted-pair million times. He also clarifies the use of fiber optic that it uses in linking between two or more networks and twisted-pair uses in local phone line. The second way is represented by Fuglsang and Jenny Stewart. They interpret their sources by using the result of the time in the industrial development. They show the change and need since from the past and result of it in the present. The time between standardization and rationalization is used by the author to show the relation of the improvement of the invention from first creation to the first development (Fuglsang, 1993, 56-56). The third way is represented by Sara Singer and Linda Bergthold, and Jesse B. Hall. They interpret their sources by using the result of their information, which is the specific in medication. They summarize the result of medication from the patient and use it to support their argument. The research result of the patient in a cleft palate case is used to analysis the term of medical necessity in the surgery area of medicine. The result after the surgery is used to compare that the surgery is reconstructive surgery not cosmetic surgery. In comparison of all the writers, they interpret all data clearly. All the data are separated into three areas, which Arthur Cotterell is in communication area, Fuglsang and Jenny Stewart are in Industry area, and Singer S. and Linda Bergthold, and Hall are in medicine area. There interpretation of data can support each others and express their  understanding in analyse that necessity as mother of invention clearly. There are three articles that are conducted the research thoroughly in order to prove the points by the writers. The complete research could help the claim of research topic to become more strong and reliable without being counter by other argument. Arthur Cotterell, Singer S. and Linda Bergthold, and Jenny Stewart are the writers who do their research thoroughly. Arthur Cotterell researches neatly on the information system research, which express all the meaning, material used, quality, and performance of each medium between communications clearly (Cotterell, 1988, p.15-27). He use a city name Swindon to do his research. This city is widely use in fiber optic and coaxial cable to link between communication which mean that it is a very efficiency sources to use on communication research. Singer S. and Linda Bergthold research on the medical necessity on surgery course. They use a patient who was born with cleft palate problem as their research (Singer and Bergthold, 2001, pp.2162-218 0). They clearly research on the result before and after that patient take the surgery. They also research on the health plan of the medical standard and analyse it with medical theory as the reconstructive medication. Jenny Stewart researches on the Australia industry. She finds out that the reasons of necessity in industry come from the competition, which lead to the need of more flexible, fast, and efficiency technology(Stewart, 1992, p.124-192). This led her to find out the new system, Just-in-Time system, and research it on the Australia automotive industry. She has the result of how efficiency and profitability it is. The other sources from Fuglsang and Jesse B. Hall are not researched thoroughly because they get the information from general source directly without fully detail. Fuglsang picks up the history to speak to support the argument but the detail on his suggestion seem not clear on details and analysis. From Arthur Cotterell, Singer S., and Linda Bergthold, and Jenny Stewart research, they are very to understand their point of view from their research and directly connect audience to the understanding. The clearly details and information of their research link their ideas to the necessity as mother of invention in the scientific and technological experiment. From five sources, there are four sources that provide practical and  realistic suggestion by the writers. The practical and realistic of suggestion can help the article to become more clear and ease of understanding. First is Jenney Stewart, she suggests that future of the industry needs smaller, more technological advanced players, and accuracy (Stewart, 1992, p.125). The writer suggestion shows that her study is very important to the use of technology for the future use. Her suggestion is proved by her comparative of old technology and new technology that show the change of size, quality, quantity, and speed. Second is Arthur Cotterell, he suggested that by the help of computer-aided design would help to avoid a lot of tentative material cutting. The writer suggestion shows that his study is very important for the industry to increase their performance of the system. This is very useful in showing the relationship between necessity and invention. Third is Sara Singer and Linda Bergthold, they suggest that cosmetic or treatments intended primarily to improve appearance is exclude in medical necessity standard (Singer and Bergthold, 2001, p.2162). The writers’ suggestions are used for people to understand that the purpose of surgery is different in some case because some case could count as personal desirable such as cosmetic. This shows the relation between medical necessity and invention clearly. They support their suggestion by evaluate the cleft palate in the medical necessity term and health plans. Forth is Fuglsang, he suggests that the growing application of new technologies in society creates a need to assign a more offensive and organized role to technology studies networks in the political process. This suggestion shows that his detail on study is very important for who is interested in technological development. The writer proves his suggestion by evaluate and show the need over past 50 years of the development of information and communication technologies in four phases (Fuglsang, 1993, p.55-58). From all the suggestion of all writers could help the audience to know what are the main interests in on the articles of the writers, which are very useful. There is no surely use of expert opinion from all the writers. They haven’t pick up any expert opinion but they adapt to use another people and place from other sources as their expert opinion. The expert opinion on the article of Sara Singer and Linda Bergthold is not mentioned clearly. They  use the term physician as their expert opinion to help support their argument in consider appropriate medication for a patient, such as treatment intended primarily to improve appearance. As same as Sara Singer and Linda Bergthold, Jenny Stewart doesn’t use expert opinion but she uses other opinion, Lamming (1998), who is one from her source. Lamming talks about the industry remaining effectively in â€Å"stress period†. This opinion helps audience understand the best period of industry development. In the article of Fuglsang L., this writer use Sloth Andersen and Slavo Radosevic, who are not mention clearly who are they, as the expert opinion. They talk about an innovation forum, which help to support the writer about the change of technology during a century so that the view of technological change would be see as the important to the new invention. The rest of the writers do not have any expert opinion to support their argument. But in the case of their writing, the support of expert opinion is not important because the evidences and examples are enough to call as expert opinion in the case of science and technological experiment. In conclusion, all of the five articles are clearly review, analyse, and can be reliable. All the sources talks in the areas of communication, industry, and medicine by using variety of evidence and alternative ways of using expert opinion. The objectivity of each writers are confirm in all sources and the interpretation are very clear. The thoroughness of treatment of the subject matter could confidentially be used from the analysis. Each suggestion from all writers are mentioned mostly point to the future use and analysis. For further research the study of more variety of necessity in creating invention must be more research and study to express their meaning widely in different area. This could help to look and analysis more widely in today and future development of invention. But the main point of all reviews is to find out the best ways to the result of successful future. The Limitations of research This research limited by certain factors. The research was limited by some limitations of the topic. The personal factor was caused by the research topic is not directly related to the past experience and educational  background but mostly related to the philosophical area which is not computer study. This caused the lack of some specific or direct information that could help analyze the topic more efficiency. Another reason is the topic question is some kind of question that can answer in two ways that people could agree and disagree depends one the personal opinion so that the degree of the answer to the question is not strong enough. This caused some part of the argument easy to be counter by some situation in both side of agree and disagree. The suggestions for future study The problems of limitation of research need some suggestions to be made for future study. Firstly to solve the problem of lacking in specific education background, this research needs the specific education of philosophy and psychology to help provide more specific and strong supported information for the term of human necessity. This can help to improve the supported argument of the essay to become more reliable. This future study can do by focus on the continuous of inventions in each area in term of psychology, which will be very helpful in this research. The research doesn’t need to find out the started point or the first creation of the invention because this essay was only focusing in present invention. Second future study is by searching more support from the expert opinion to help solve the limitation of unstable argument due to the meaning of research topic, which is too wide in general. The more researched findings of supported expert opinions can strongly help to support the argument and make the research become more reliable. This could be done by focus on the expert opinions that involve in the succession in each area of industry, medicine, and communication. The success of expert opinions is more reliable and couldn’t be counter by other argument easily. In conclusion, if all suggestions of future study are completely finished the research will not have any blank spaces to be counter by other counter argument.

Case Study for Human Resource Management Class Essay

Case Study for Human Resource Management Class - Essay Example Ron was also able to proceed with job analysis through the critical-incident technique. They were able to organize a meeting with the supervisors and they were able to come up with a conclusion. The only remaining aspect that they will need to look into is the type of validation strategy they needed to use. They had contradicting views on this matter. Ron believed that it criterion-related validity was appropriate while Bob chose content validity over the other. When Bob finished the evaluation of the agency's current staffing practices, the results tabulated in Exhibit 2.14 clearly depicts the presence of adverse impact. Using the 80 percent rule and by taking two sample groups which has the highest and lowest positions namely Blacks and Women, it shows that there is only 58.04% or less than four fifths of the selection come from the group with lowest rate. Even if there is no adverse impact evident on the selection process, it is still essential to evaluate other components for adverse impact. Aside from the standard 80 percent rule used to determine adverse selection, there are other issues that should be looked into the hiring process including the examination, interview and training of employees.

Effects of Loss Aversion Research Paper Example | Topics and Well Written Essays - 1000 words

Effects of Loss Aversion - Research Paper Example This gives an explanation of curvilinear shape of prospect theory. The same philosophers argue that people prefer risks to exposing themselves to losses. This theory also explains sunk cost theory. The theory applies that, when one lose $100, he will be more satisfied than a person who losses $100 windfall. In reference to marketing, we make use of trial periods or rebates with the aim of taking advantage of the tendency of the buyers. This is to value the gods more than the incorporation in the status quo (Kahneman, Knetsch, & Thaler 10). It is crucial note that, despite the fact that transactions are framed on losses or gains, is significant to have the following calculation. Is there a discount or a surcharge? Change in price is differently framed and has impacts on loss aversion. In reference traditional economist, loss aversion together with other endowment effect is irrational. This is the reason why they ate highly essential in the field of behavioral finance and marketing. Th is effect was demonstrated together with other effects in a customer reaction study, which related insurance policies and price changes. From the study, they found that prices raises customer reaction twice in case of its alteration (Kahneman, Knetsch, & Thaler 10). Research question This proposal encompasses effects of loss aversion. It also contains different ideas relating to the theory. Objectives To lean all the effects and impacts of loss aversion Methodology This proposal entails ideas from different individuals. This is to ensure that the research is all rounded and is suit for further empirical studies. In reference to results from different philosophers, there is a need to apply different methodologies to ensure to enhance reliability and completeness of the research. These methodologies entail questionnaires, experiments, interviews, surveys among others. These methodologies are applied in different fields of study, in respect with their fitness. In this case, questionnai res will be applicable in instances, where there is some level of specification. The setting of questionnaires will be different in reference with the target group. Questionnaires and interviews are the key research methodologies. However, interviewing is effective in areas where the research expected is to be analyzed with some level of formality. Other methods are supplements of the above methodologies. Literature review Colin Camerer is Rea and Lela Axline professor of business economics at California institute of technology. Camerer investigates decision making with regards to psychophysical considerations. His thesis in this journal is that; St. Petersburg paradox might be explained using loss aversion without concave utility. He goes further to defend it by saying it is theoretically useful; is a principle that can explain many puzzles economically, given that it has the correct psychological foundation. This was published by the American marketing association (Kahneman, Knets ch, & Thaler 11). The author’s main interest is in finding out whether; loss aversion is an expression of fear, or a stable preference fear and properties in loss aversion. According to Camerer, prospect theory has the power to explain how people value risk. A fruitful and parsimonious alternative, to the expected theory of utility is introduced by prospect theory. It as well introduces psychophysical and perceptual perspective in thinking about money, goods and risks. In the findings is a

Creation vs. Evolution Essay Example | Topics and Well Written Essays - 1500 words - 1

Creation vs. Evolution - Essay Example Both the terms i.e. creation and evolution have strong interrelations with each other in relation to living organisms wherein the process of evolution takes place after creation (Strobel 98). This aspect can very well be related with the fact that human beings have evolved through apes and this is indeed a fact as there are numerous evidences to prove this fact (Scott 64). However, this essay intends to critically analyze the broad understandings regarding the various aspects of creation and evolution. The role that God played in relation to these two aspects will be also be broadly analyzed upon. DISCUSSION The notion of Creation vs. Evolution has been discussed in the book titled ‘The Case for Faith’ written by Lee Strobel. The book showcased the relationship between creation and evolution and it also highlighted the ways through which the human beings undergo the process of evolution after their creation. It has been learnt that evolution was considered to explain the origin as well as the development of life (Strobel 90). In relation to the beliefs of Christianity, evolution and its theory are considered to be catastrophic. It is felt that evolution can lead to drastic changes in one’s life and also it may result in harmful or depressive activities in the life of an individual or any other living being. It has also been learnt that many Christians have been seen to give rise to numerous objections/obligations in relation to the theory of evolution. In addition, most of the objections have been seen to arise in recent times only (Strobel 90). However, the two aspec ts of evolution i.e. micro evolution and macro evolution seem to explain a different story. The concept of micro evolution generally applies to the animals and plants wherein the relation between the various species of animals and plants can be bred for numerous purposes. These purposes may include milk production, development of antibiotics and development of useful bacteria through biological processes among others (Think Quest, â€Å"Evolution vs. Creation†). According to Darwin’s theory of evolution, it is regarded that life in earth started many years ago. Life in earth started by way of animals and plants that are considered to be the first creatures in this planet. They continue to populate the planet till date. This theory also lays its stress on the fact that human beings were actually developed by way of a long evolutionary process and apes are considered to be true ancestors of human beings (Mahoney 2). It is strongly regarded as a biological evolutionary pr ocess that took the final path after millions of years of this particular process (Strobel 89). Thus, based on these leanings, it is apparent that the process of creation does have a strong relationship with evolution. Furthermore, other books such as ‘Mere Creation’ and ‘Three Views of Creation and Evolution’ showed relationship between creation and evolution. Most importantly, the preaching in the books was made in accordance with the close relationship between creation and evolution (Got Questions Ministries, â€Å"What Does The Bible Say About Creation Vs. Evolution?†). The notions of both creation and evolution can be precisely understood and according to broad Christian beliefs, there is a particular process through which every living organism including human beings passes through. The scientific