Assessment Strategies Essay Example for Free

Assessment Strategies Essay There are two types of Assessment strategies: 1.)Formative Assessment 2.)Summative Assessment Formative Assessment is carried out at regular intervals in every teaching session so that you can monitor progress, and check that the learners are on target and are achieving the intended learning outcomes and make changes if necessary. Summative Assessment takes place at the end of a session or course and is used to assess the learning outcomes are achieved and if there were any difficulties or problems. A lesson plan prepares a lot of importance and benefits both the teacher and the learner, as a teacher it keeps you on track to accomplish the aims and objectives in a logical order. A good teacher communicates their passion for the subject they are delivering to their learners in an interesting, clear and concise manner. Not all students learn in a conventional way and as a teacher you may have to adapt as necessary to ensure learning outcomes are met. This will include different styles of teaching to engage the learner and finding the most effective way of getting the subject across to the class e.g. student participation, class activities, role playing, modelling and questioning. This will continue to motivate, engage, stimulate and promote participation in the class. The assessment stage of teaching is away of making sure as a teacher that the learner has gained the required skills and knowledge needed for them to gain the relevant qualification. Methods of assessment include written exam questions, observation, group questioning and witness testimonies. Evaluation is an essential part of their teaching cycle and is a process that ensured continious improvement in your teaching. You can achieve this by carrying out regular reviews, listening to feedback and evaluations from the learners, employers and training providers by completing the questionnaires, discussions, suggestion boxes and self-assessment audits.

Special Needs and the ESL Culture Essay Example for Free

Special Needs and the ESL Culture Essay Special education students are unique because teachers have to do more to teach them than regular students. They already have issues that impair their learning, so it is important that teachers work to individualize instruction as much as possible. This will help ensure the most success. Students who are from another culture, those who do not speak English as their first language, pose additional obstacles for the teacher. First, the teacher has to figure out what part of the student’s delay is caused by limited English proficiency, and what part is caused by the actual disability. This can be time-consuming and difficult, especially if language development is part of their disability. This will affect the way the teacher presents the material. Visual instruction would be most beneficial since there is no language barrier. Second, the teacher has to learn how much English is spoken at home. If the parents speak fluently, then they can take part in helping the student. If the parents are learning themselves, the teacher will have to adapt homework so that they will be able to assist their child. Collaboration is the key for students, parents, and teachers to feel they are doing the most and getting the best results for special needs, ESL students (Collaboration, para 3). If another language is spoken at home, it will take the student even longer to catch up. The teacher could send home material to help parents talk to their child. Students who come from other cultures also may not be prepared for the schedule of a typical school day here in the U. S. A full day of school might be too taxing at the beginning, so the teacher would have to have many breaks built in to the daily activities. It is important that teachers pay attention to the student’s needs since they may not be able to communicate them. Students will also not know what to expect when they are first learning the routine of school here. Picture schedules could be vital in ensuring the student’s feel the safety of a daily routine. The native cultural traditions will also affect how teachers teach in this environment. Some students may be absent for religious holidays when school is in session. Some students may talk about upcoming holidays that we do not have. Teachers should be thoughtful and try to include as many of the customs and traditions as they can. A Cinco de Mayo party may be just the activity to make the student feel welcome and wanted. A final way that ESL students affect the class is their interactions with the other students. The ESL student may try to talk with another student, but because of the language barrier, the student may not be able to understand. The teacher needs to be available to let the student know they did a good job in initiating conversation, and then try to translate so the other student remains engaged. There are so many different factors that make up a special needs class. The delays in development can be ever further hindered if the student is not fluent in English. While there are more obstacles if students do not speak English as their native language, there are also opportunities. The teacher can help ensure the students feel at home here, and that the other students learn to appreciate their culture as well. Works Cited â€Å"Collaboration in Schools Serving Students with Limited English Proficiency and Other Special Needs. † Web. 11 May 2009. http://www. apples4theteacher. com/resources/modules. php? op= modloadname=Newsfile=articlesid=48mode=threadorder=0thold=0.

Security Challenges for Health Information Systems

Security Challenges for Health Information Systems Curtis Anderson   Health Care Information Systems faces challenges of many organizations protecting their information systems from potential threats, such as viruses, accidental fires, untested software, and employee theft of data. Falling into three categories: Human threats (intentional or unintentional human tampering), Natural and environmental (floods, fires, and power outages), and Technology functions (failure of drives, and no backup), viruses are the most common and virulent forms of computer tampering. Another common security issues has to do with internal breaches, usually caused by installation or use of unauthorized software, illegal and illicit communication surfing sites, and e-mail harassment, and using an organizations computer for personal gain. Hardware, like software, used in health care information systems must be protected from loss caused by theft, thereby exposing confidential patient information (Wager, Lee, Glaser, 2013, p. 352-356). The Department of Health and Human Services Security Rules published in the Federal Register on February 20, 2003 (68 Fed. Reg. 34, 8333-8381), and was updated by the HITECH legislation, which is governed by HIPAA Security Rule protects ePHI health information that is maintained or transmitted in electronically, is closely related to HIPAA Privacy Rule, which governs all protected health information (PHI) (Wager et al., 2013, p. 356). With the advancement of mobile technology and the development of applications found in many portable devices, health intervention is beneficial in the delivery of health care data. A conducted systematic review and meta-analysis shows the effectiveness of mobile-health technology, through a controlled trial of mobile technology interventions that is used to improve the delivery process of health care information. The conducted independent study of data allocation concealment, allocation sequence, measured the effects by calculating estimates, and random effects meta-analysis(Free et al., 2013). The study showed a low risk of bias, where the health care trials supported outcomes for the appropriate management of disease, and showed significant benefits to the improvement in nurse/surgeon communication use of mobile phones for reducing diagnoses with the use of mobile technology. The conclusion of these trials showed health care providers supporting the process of intervention benefici al, but a more quality trial outcome is needed to be certain of the results. Security Challenges The responsibility of the healthcare organization should be to protect health information at all times; a critical process of security practices and regulatory compliance in the healthcare industry (Kwon Johnson, 2013). Using the Ward’s cluster analysis, a minimum variance that is based on the adoption security practice between organizations, measured the dichotomous data to indicate the presence or the absence of security practices. When identifying the relationship of clusters and regulatory compliance, the results of the Healthcare Information and Management Systems Society conducted a telephone-based survey, which found the United States healthcare organizations adoption of security practices, breach incident, and perceived compliance levels related to Health Inform Technology for Economic and Clinical Health, and the Health Insurance Portability and Accountability Act, that state laws governing patient information security, identified three clusters: Leaders, Follower, a nd Laggers, producing a difference of non-technical practices, with the highest level compliance being associate with the organization who employed the use of a balance approach using the technical and non-technical practice (Kwon Johnson, 2013). Security Strategies Security incidents have been closely related to the use of laptops, other portable and/or mobile devices and external hardware storage that contain or used to access Electronic Protected Health Information (EPHI), falls under the responsibility of HIPAA Security Rule, which requires reviewing and modifying security policies and procedures on a regular basis (HIPAA Security Guidance, 2006). The reinforcing of ways to protect EPHI when accessed or used outside of and organization’s purview, using strategies can be reasonable and appropriate to conduct business activities using a portable medial/device (such as USB flash drives) to store EPHI, and the ability to access or transport EPHI using laptops, person digital assistants (PDAs) , home computers and non-corporate equipment, delegated by the Centers for Medicare and Medicaid Services (CMS), enforce HIPAA Security Standards, to determine actions covered by the organizations is reasonable and appropriate to safeguard the confid entially, integrity and availability of EPHI (HIPAA Security Guidance, 2006). The organization should establish risk analysis and risk management drive policies to reduce vulnerabilities that can be associated with remote access, and offsite use of EPHI. Establishing training policies in the workplace to address any vulnerability that may be associates with remote access to EPHI, by changing and safeguarding passwords, protecting remote device/media by creating polices that prohibits these devise unattended, and the transmitting of EPHE on open networks or downloading EPHI on open networks or downloading EPHI on a remote computer (HIPAA Security Guidance, 2006). It is important that a security incident and non-compliance issue be address in order to manage any harmful effects of the loss of the device, by securing and securing evidence, managing harmful effects, and notifying the affected party. Allowing for or the requiring of offsite use of, or access to EPHI should have and established strategy plan developed and implemented for the authorization and access of EPHI in accordance with HIPAA Security Rule  §164.308(a)(4) and the HIPAA Privacy Rule  §164.508(HIPAA Security Guidance, 2006). Social Networks Underlying factors have concluded that a lack of information regarding the benefits, and limitations of social media health communication amongst the general public, and health professionals, use a systematic approach to identify, these benefits, and/or limitations of social media to communicate health data by a methodological quality of study that is assessed. There were seven main issues of social media, which includes focusing on increased interactions with others, to facilitate, share, and obtaining health messages, as the new dimension to health care medium use by the public, patients, and health professionals who communicate health issues for improving health outcomes. The study shows that social media can be used as a powerful tool, which offers collaboration between users, and social interaction for a range of individuals to share data electronically (Moorhead et al., 2013). Securing Data on Social Networks There is a remarkable surge surrounding personal health record (PHR) systems for the patient and consumer, however biomedical studies do not show a potentially adequate capability and utility of PHR system (Tang, Ash, Bates, Overhage, Sands, 2006), hinders toe widespread deployment of PHR adoption. Since health care records are more than just a static repository for patient data, it combines data, knowledge, and software tools, to help patients become active participants in their own care. However, the challenges of, technical, social, organizational, legal, and financial requires further study, that requires stakeholder, patients, provider, employers, payers, government, and research institutions to play key roles for developing PHR technology to overcome the barriers to the widespread adoption of PHRs, and develop polices, the cost associate with PHR in medical errors, dollars, and lives, to realize the potential benefits of routine health care and catastrophic disasters (Tang et al., 2006). Strategies to Safeguard Data The use of new technology, applications and platforms, such as â€Å"social media,† has created new opportunities in healthcare but raises privacy and security challenges, The need to adapt old police and procedures, privacy and security protocols to cover communication channels and date sharing needs to be used effectively to protect a healthcare organization from the risk of a disclosing the privacy of a patient’s data (Social Media in Healthcare: Privacy and Security Considerations, n.d.). This process of using online tools and platform for sharing content and information for the purpose of: Delivering pre-development content – sending e-mail or posting on a website, engaging a population in discussion – to facilitate brand awareness/customer satisfaction, and manage communication – that offers individuals and organization a convenient organized way to consolidate their communication. The challenges healthcare organizations face is: Ethical challenges – an acceptable standard of regulatory and legal requirements that is mandated by Title II of HIPAA, and Sarbanes-Oxley Act (SOX), the National Center for Ethics in Healthcare (NCHEC), and the World Health Organization Ethics and Health Initiative (Social Media in Healthcare: Privacy and Security Considerations, n.d.), to avoid any misconduct or unethical behavior becoming a serious issue with regard to the use of social media. The U.S Supreme Court decision on Sorrell v. IMS Health, Inc. addressed the issue of aggregated databases and the sale of prescriber data for marketing prescription drugs, where the ability to distribute, exchange, and use date from multiple sources is integral to clinical informatics, research, public health, quality improvement, and other healthcare operations. A pharmacy filling a prescription collects detailed information which includes patient and provider names, drugs, and the dosage and prescribed quantities, and the date of the prescription being filled, allows a pharmacy to sell prescription information to data-mining companies of a patient’s information once it has been de-identified by meeting the HIPAA standards. However, legislation sought to restrict the sale of prescription date for marketing purpose using the prescription confidentiality law of 2006, where a data-mining company must obtain permission from the provider before selling prescription records (Peters en, DeMuro, Goodman, Kaplan, 2013). Hackers, cyberattacks and data breaches are the major attacks from outsiders, the motive and type of hackers is complex to chief information security officers (CISOs) and their staff in order to take action to protect and defend their data system. Causing grate consequences to the organizations, along with bad press, impact on reputation, and drop in share prices, requires legal action if a breach involves personal data theft. Identified as a data breach, the loss of control compromises unauthorized disclosure, unauthorized acquisition, and unauthorized access to data physically or electronically (Hayden, 2015). The protection of all date is impossible, as the proliferation of portable media, smartphones, USB drives and laptops increase the opportunity for the loss or theft of these devices along with their data requires that steps be taken to enable the encryption of mobile devise, and to immediately inform security management of a device being stolen, lost, data being compromised. Trends in enterprise mobility has made mobile device security imperative, and the sales of smartphones is surpassing PC sales, the completive edge and benefits of mobility can be lost if the smartphone and tablet PC are not protected against mobile security threats: Mobile malware – Smartphones and table are susceptible to worms, viruses, Trojans and spyware. Eavesdropping – wireless networks use of link-level security lack end-to-end upper-layer security, allowing for unencrypted data to be eavesdropped upon. Unauthorized access – the storing of login information to applications on mobile devise can be easily access to allow intruders access to email accounts and applications, and social media networks. Theft and loss – storing significant amounts of sensitive data on a mobile device can be critical if you are in a hurry and leave you iPhone in a taxicab, restaurant, and data loss can occur. Unlicensed and unmanaged applications – this can cost a c ompany in legal cost (Learning guide: Mobile device protection, 2015). Government and Quasi-government Benefitting from health surveillance, has pioneered, informatics analysis, and solutions in the field of informatics to serve other facets of public health, to include emergency response, environmental health, nursing, and administration. As the systematic application of information and computer science and technology, public health practice, research, and learning professions apply mathematic, engineering, information science, and social science to public health problems and processes that are important to biomedical or health informatics (Savel Foldy, 2012). With seven ongoing elements of any public health surveillance system: Planning and system design – to identify information and sources that addresses the surveillance goal. Data Collection – The use of different collection methods, to identify the appropriate use of a structured data system that supports easier, faster, and higher-quality data entry fields compared to free test, useful vocabulary, and data standa rds. Date management and collation – are used to share data across different computing/technology platforms to link data with data from a legacy system. Analysis – is used for the statistical and visualization application, to generate algorithms that alert users of aberrations in health event. Interpretation – this is useful to compare information from one surveillance program with other data sets. Application to public health programs – this utility assesses surveillance data directly flowing into an information system that support public health interventions and information elements (Savel Foldy, 2012). The challenges of surveillance informatics includes an efficient and effective way to combine sources of complex data and information into an actionable knowledgeable to meet the challenges to arise at a faster, better, and lower cost surveillance and interpretation of health events and trends, the leveraging of technology standards ability to not only talk and listen, but understand each other. Adopting such a system is insufficient since both semantic and syntactic standard must be implemented and tested to ensure system validity. In conclusion, healthcare security is vital to the securing and protecting a patient’s privacy and healthcare information from being breached, lost, stolen, while protecting the healthcare system from viruses, worms, malware and spyware, that can affect the integrity of an organization, a drop in stock prices, and legal issues. Protecting any system that stores vital organization and personal information should be a priority. References Free, C., Phillips, G., Watson, L., Galli, L., Felix, L., Edwards, P., Haines, A. (2013). The effectiveness of mobile-health technologies to improve health care service delivery processes: a systematic review and meta-analysis. Retrieved May 20, 2015, from http://www.ncbi.nlm.nih.gov/pubmed/23458994 HIPAA Security Guidance. (2006). Retrieved May 20, 2015, from http://www.hhs.gov/ocr/privacy/hipaa/administrative/securityrule/remoteuse.pdf Hayden, E. (2015). Data breach protection requires new barriers. Retrieved May 20, 2015, from http://searchsecurity.techtarget.com/feature/Data-breach-protection-requires-new-barriers Kwon, J., Johnson, E. M. (2013). Security practices and regulatory compliance in the healthcare industry. Retrieved May 20, 2015, from http://connection.ebscohost.com/c/articles/84758015/security-practices-regulatory-compliance-healthcare-industry Learning guide: Mobile device protection. (2015). Retrieved May 20, 2015, from http://searchmobilecomputing.techtarget.com/guides/Mobile-device-protection-and-security-threat-measures Moorhead, PhD, MSc, S. A., Hazlett, PhD, MSc, D. E., Harrison, MSc, L., Carroll, MD, MPH, J. K., Irwin, PhD, A., Hoving, PhD, C. (2013). A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. Retrieved May 20, 2015, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3636326/ Petersen, C., DeMuro, P., Goodman, K. W., Kaplan, B. (2013). Sorrell v. IMS Health: issues and opportunities for informaticians. Retrieved May 20, 2015, from http://www.ncbi.nlm.nih.gov/pubmed/23104048 Savel, MD, T. G., Foldy, MD, S. (2012). The Role of Public Health Informatics in Enhancing Public Health Surveillance. Retrieved May 20, 2015, from http://www.cdc.gov/mmwr/preview/mmwrhtml/su6103a5.htm?s_cid=su6103a5_x Social Media in Healthcare: Privacy and Security Considerations. (n.d.). Retrieved May 20, 2015, from http://himss.files.cms-plus.com/HIMSSorg/Content/files/Social_Media_Healthcare_WP_F Tang, MD, MS, P. C., Ash, PhD, J. S., Bates, MD, D. W., Overhage, MD, PhD, J. M., Sands, MD, MPH, D. Z. (2006). Personal Health Records: Definitions, Benefits, and Strategies for Overcoming Barriers to Adoption. Retrieved May 20, 2015, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447551/ Wager, K. A., Lee, F. W., Glaser, J. P. (2013). Health Care Information Systems (3rd ed.). San Francisco, CA: Jossey-Bass.

How Sweet It Isn’t: The Effects of Global Climate Change On the Maple Sugar Industry :: Essays Papers

How Sweet It Isn’t: The Effects of Global Climate Change On the Maple Sugar Industry Global climate change has been the topic of discussion these days in New England, where spring thaw seems to come earlier each year, prematurely driving hundreds of sugar bush operators from their cabins and into the thickets to tap the sweet nectar of the sugar maple. Times and temperatures are changing for these laborers, and the effects of global climate change on the maple sugar industry have not gone unnoticed. Much of the New England sugar industry has suffered from profit and production decrease, and poor sugar bush health, posing the threat that the tradition of maple sugaring in this region may become obsolete if warming trends continue as they are. The economic, social and ecological effects of global climate change are a cause for concern in New England, compromising the livelihood of an entire culture of loyal maple syrup lovers. The sugar maple (Acer sacharum) has been an icon of New England for centuries, made sacred by the Native Americans who first extracted the sugary lifeblood from the tree. It ignites fall flames throughout the mountains and valleys of New England startling even the most avid â€Å"leaf peepers†, and is a trademark of the landscape, kept under close watch by its neighbors. Throughout the past decade the sugar maple has experienced significant stress from environmental pollution such as acid rain, smog and increased levels of carbon dioxide. In addition to this, rising temperatures and extreme weather patterns have weakened the vitality and richness of the species in its native habitat (Rock, Barrett and Shannon Spencer, 2001). GRAPH The sugar maple is unquestionably the most preferred species for producing maple products, primarily because of their high sugar content. Sugar maple occurs naturally throughout most of the northeastern United States and southeastern Canada The vulnerability of the sugar maple to the effects of global climate change poses a risk not only for the trees, but also for many who make a living in the forest.

The Drug Codeine :: essays research papers

The Drug Codeine We used several different sources to gather our information. We go information from Jay Moser and Sue Peterson, our two local pharmacists. We researched medical encyclopedias, journals, and magazines. Codeine is known medically as methylmorphine. It is a drug derived from opium, a poppy plant. It was discovered in 1832 by French chemist Pierre-Jean Robiquet. Codeine constitutes about 0.5 to 2.5 percent of this plant substance. The drug has been in use since the early 1900's and it shares most of the pharmacologic characteristics of morphine, the other alkaloid in opium. Codeine is classified as a narcotic, it has the same painkiller effect as morphine but is only one-sixth to one-tenth as strong. Codeine occurs as a colorless or white crystals or as a white, crystalline powder and is slightly soluble in water and freely soluble in alcohol. The phosphate and sulfate salts of codeine occur as white, needle- shaped crystals or white, crystalline powders. Why is it used? Codeine is most useful in the relief of mild to moderate pain. It is also used as a cough remedy because it suppresses the part of the brain that triggers coughing, and as an anti-diarrheal drug, because it slows down muscle contractions in the intestinal wall. There are possible adverse effects. The most frequently observed adverse reactions include lightheadedness, dizziness, sedation, nausea, vomiting, and sweating. These effects seem to be more prominent in ambulatory patients and in those who are not suffering severe pain. Other adverse reactions include the following: (1) Central Nervous System- Euphoria, dysphoria, weakness, headache, insomnia, agitation, disorientation, and visual disturbances. (2) Gastrointestinal- Dry mouth, anorexia, constipation, and biliary tract spasm. (3) Cardiovascular- Flushing of the face, abnormally slow heartbeat, faintness, and syncope. (4) Genitourinary- Urinary retention of hesitancy, anti-diuretic effect. (5) Allergic- skin rashes. Most drug manufactors list specific warnings to be aware of when taking codeine. (1) Codeine sulfate can produce drug dependence of the morphine type, and therefore has the potential for being abused psychic dependence, physical dependence and tolerance may develop upon repeated administration of Codeine. (2) Codeine may impair the mental and or physical abilities required for the performance of potentially hazardous tasks such as driving a car or operating machinery. (3) Patients receiving other narcotic painkillers, general anesthetics, tranquilizers, or other central nervous system depressants, including alcohol with codeine may exhibit an additive central nervous system depression. Who shouldn't take codeine? Pregnant women should not use codeine because safe use in pregnancy has not been established. Children below the age of three shouldn't be given this drug for that age group hasn't been established. Codeine should be given with caution to certain patients such as the elderly or

Electoral Basis Of The Two-par :: essays research papers

In the article â€Å"Electoral Basis of the Two Party System† by Maurice Duverger, the political party systems are dissected and looked at from many points of view. Democratic countries can have the political party system range from a two party system, such as the one in the United States, to a many party system, such as the party system in France and Italy. This article also gives the specific views of those few people whom are opposed to the political party systems as well as those few that are for the political party systems. In speaking of those that are in opposition to the political party system, many views and opinions are expressed. The political party system is called a party oligarchy because of the way the election process occurs. The article says, â€Å"The party oligarchy is widened without ever becoming a democracy, for the election is carried out by the members, who are a minority in comparison with those who give their votes to the party in general elections.† Duverger also states that parties usually tend to create an opinion formed by propaganda and improper procedure, such as the ballot procedure. In conclusion, â€Å"the party system is less a photograph of opinion is a projection of the party system.† According to this statement, Duverger expresses that â€Å"the general development of parties tries to emphasize their deviation from the democratic regime [which is a mode of system of rule or government].† The electoral processes are gradually losing ground in the appointment of leaders by nomination or co-option. Because of this fact, â€Å"discipline among members is tightened both by these material means and by an even greater effort of propaganda and persuasion which leads them to venerate the Party and its leaders and to believe in their infallibility.† This statement leads others to believe that a system without political parties would be better for the country as well as for the governmental system of that particular country. Democracy was built on the basis of the eighteenth-century philosophical ideas, which the experts think is true and justifiable. Duverger states that all governments are oligarchic, which means the domination of many by the few. Governments of all types imply discipline, which means â€Å"All discipline is imposed from without: ‘self-discipline’ is itself the result of education, which implies a prior external discipline, and is always very limited.† After looking at a few things that are wrong with governments and why the political party system should be non-existent, â€Å"true democracy is something different, more modest but more real.

Review the changing perception in marketing planning Essay

Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Face book page or a Twitter account. Marketing, too many business people, is simply selling at a larger scale. The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence. Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services. The Four P’s Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P’s starts with product considerations such as features, benefits, packaging and brand name that will make a product viable. Pricing issues must be decided with competition and profit in mind to properly position the item in the price-point hierarchy of similar products. Then the marketing plan must give details that will put the product in the right place, literally, for people to buy it. Only then can the plan deal with the types of promotions that will get the product attention in the marketplace. An example of the four P’s approach would be a company that creates a superior vacuum cleaner with a sleek design. Then the company prices that vacuum cleaner for the upscale market. The company finds luxury stores that will carry the vacuums, and then creates an ad campaign that is elegant and sophisticated for leisure  magazines that appeal to affluent people. Assess Main barriers in marketing planning? However there are some barriers in marketing planning; A strong marketing strategy and planning is essential and vital component for any organization. However, sometimes, there are certain barriers of marketing planning. For example, Lack of motivation of change: If stakeholders are demotivated and do not feel the need to overcome the threats or grab the emerging opportunities, it would be a main barriers to a good marketing plan. Overconfident with problems solution: Overconfident would cause a flawed or inappropriate solution for the problems. Failure of co-operation between management: Human resources and financial department are not willing to share resources and goals, manifestly the marketing effort will be impaired. Lack of knowledge and skills: Without proper knowledge and skills may lead to unrealistic plan and ideas. Source Cima official learning system How organization can overcome barriers? There are ten rules that can help to overcome the barriers of the marketing planning, which contains: Strategy before tactics Situate marketing within operations Shared values about marketing Structure around marketing Scan the environment thoroughly Summarize information on SWOT analysis Skills and knowledge Systematize the process Sequence objectives Style and culture Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php Why marketing planning is essential in strategic planning process? Marketing plan provide information that enables stakeholders to measure the progress and highlighted the most appropriate marketing strategies. An effective marketing plan helps to increase product  sales and enhance company profit margins. There are several advantages of market plan, it contains: Focus on your target market Identifies consumers’ needs and wants Determines product demand Identifies potential customers Identifies competitor and analyze competitive advantage. Measurement for generating the daily cash operational activities and how to make profit. Manifestly, a good marketing plan will also benefit an organization with the analysis of how to achieve the company objectives and capability to create a new opportunities for organization. Therefore, it is essential in the strategic planning process for an organization. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php How ethical issues influence marketing planning? Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below. Market Research Some ethical problems in market research are the invasion of privacy and stereotyping. The latter occurs because any analysis of real populations needs to make approximations and place individuals into groups. However, if conducted irresponsibly, stereotyping can lead to a variety of ethically undesirable results. Ethics in Advertising and Promotion In the 1940s and 1950s, tobacco used to be advertised as promoting health. Today an advertiser who fails to tell the truth offends against morality in addition to the law. However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a  form of sexual harassment. Violence is an issue especially for children’s advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. In these ways ethics can impact on marketing planning for organizations its vary from country to country. Source https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/social-responsibility-ethics-in-marketing-16/ethics-in-marketing-102/issues-in-marketing-502-10770/ Analyze how these ethical issues can overcome? Adler and Bird suggested few strategies to enhance ethical behavior and avoid unethical behavior in organizations. They suggested that, firstly, top managerial should encourage ethical consciousness to their subordinates by providing support and care upon ethical practices. Secondly, it is recommended that top managerial level should focus on the institutionalization of ethical norms and practices that are incorporated into all organizational levels. Besides, organizations should provide an ethical training to strengthen and gain their employees’ personal ethical framework to ensure that it practice employees’ self-discipline and capable to make an ethical decisions in a difficult circumstances. Meanwhile, organizations should be avoiding these unethical issues happen in their institution: Product: Misleading product information, lack quality control and deliberately produce poor quality product, unfit product description. Price: Expensive price with a poor quality product Place: Different product price in different location Distribution: Control the product supply and increase the product selling price when out of stock. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-mark eting-planning-marketing-essay.php#ixzz3E8gDdF00