Paragraph example Essay

Brainstorming -You get a limited response face a possible crash -There is a reduction in the ability to concentrate and remember. -Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. -The consumption of alcohol affects the driver behavior. -The driver ´s reaction also becomes slower -The law allows up to 50 milligrams of alcohol in your blood -Driving under the influence of alcohol you could hit a car or even a person. -Driving under the influence of alcohol is the 9th cause of car accidents. -When you are drunk your thought processes and reflexes are slowed down. -You should not drink more than two beers. Outline Topic Sentence: Driving under the influence of alcohol has serious consequences in your driving skills. Supporting sentence1: When you are drunk your thought processes and reflexes are slowed down. Supporting details: You are unable to make good decisions on the road Supporting sentence2: The driver ´s reaction also becomes slower Supporting details: You get a limited response face a possible crash. Driving under these circumstances you could hit a car or even a person. Supporting sentence3: Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Supporting details: Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two beers Concluding Sentence: If you are considering drinking and driving therefore you must designate a driver or look for a cab. Drinking and driving, such as bad idea†¦ Drinking alcohol has some serious consequences in your driving skills. When you are drunk your thought processes and reflexes are slowed down. Therefore, you are unable to make good decisions on the road. The driver ´s reaction also becomes slower. You get a limited response face a possible crash. Since driving under these circumstances you could hit a car or even a person. Moreover don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two shoots. In conclusion if you are considering drinking and driving so you must designate a driver or look for a cab.

Impact of Radio Advertisements on Buying Behavoiur of Customer

MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D. A. V. V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT â€Å"THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS† GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM CONTENTS 1. TITLE 2. INTRODUCTION 3. CONCEPTUAL FRAME WORK 4. REVIEW OF LITRETURE 5. RESEARCH METHODOLOGY 6.LIMITATIONS OF STUDY 7. BIBLIOGRAPHY. INTRODUCTION This study aims to analyze the impact of radio advertisements on urban customer towards buying behavior in retail stores and attempts to determine the role of radio advertising on broadcasting of information on the sales promotions. The impact of radio advertisements on the store choice and buying preferences are analyzed based on descriptive investigation. ADVERTISEMENT – The American Marketing Association defines advertising as â€Å"any paid form of non-personal presentation and promotion of ideas, goods an d services by an identified sponsor. The paid aspect of this definition reflects the fact that the space or time for an advertising message generally must be bought. The non personal component means that advertising involves mass media (e. g. radio, magazines, newspapers etc. ). Advertising is non-personal as it is not directed to any single individual. Secondly, the sponsor i. e. the manufacturer or producer is identified as his name and address is always contained in an advertisement and he also bears all the cost involved in the process.Thirdly, the producer can also promote an idea regarding quality, design, packing and pricing, etc. of any product or service. Thus, we can say, advertising consists of all activities involved in presenting a sponsored message regarding a product, service or an idea. RADIO – An electronic receiver that detects and demodulates and amplifies transmitted audio signals. RADIO ADVERTISEMENTS – It is the presentation and promotion of idea s, goods and services through radio as advertising medium.In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning BUYING BEHAVIOUR – Buying Behavior is the decision processes and acts of people involved in buying and using products. In other words it is the process by which individuals search for information about the product , select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. Radio is the most involving and powerful promotional medium.Radio’s ability to create dynamic promotional concepts, to build anticipation and generate excitement, to magnetize the audience and the exhilaration radio delivers for both audience and advertisers is unparalleled. Radio has made a comeback in the lifestyles of Indians. Radio has the reputation of being t he oldest and the cheapest medium of entertainment in India. The radio industry has been completely reshaped by the various private players that entered the sector after the government allowed foreign investment into the segment and opened the licenses to the private players .The Indian government has already given 338 licenses for FM radio channels in 91 big and small towns and cities. The current size of the radio market in India is Rs 300 crores and is expected to achieve the highest growth rate of 32 per cent in coming years. The quality of the sound and the music has improved significantly with the emergence and use of satellite radio. The audience profile has also shifted to the high-income group. Local advertising, lower amount of money spent by the companies to advertise on radio is an added attractiveness for the players.All India Radio (AIR) – the national service provider owned and operated by the Ministry of Information and Broadcasting under the Government of Ind ia – is the largest player in the industry. Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages. CONCEPTUAL FRAMEWORKIt is a logical development, described and elaborated network of association amongst variables that has been identified through interviews, observation and literature survey. Identification of key variable is very important in every research study. It can be defined as:- â€Å"A variable is anything that takes different values† Dependent Variables – In my project, our depending variable is â€Å"Buying Behavior of Customer†. Independent Variable – In my project, independent variables are â€Å"frequencies of radio advertisements on air and purchasing pattern†.Intervening Variables – Willingness to buy. Extraneous Variables – â€Å"Sales tax† as sales tax has little effect on the buying behavior, so it can be ignored. REVIEW OF LITERATURE Bob Trowbridge Created on: October 27, 2009 In the research he examined that basic need which should be focused before spending money on any advertising campaign is to know your market. Who buys your product or uses your service? If you know the audience you need to reach, you are more than halfway to finding the proper radio advertising vehicle.It's not just the right radio station, but the right program. With some radio ads you can pay for a certain number of ads to run throughout the day (and night). Depending on the station, this can mean that your ad will be aired during music programming, talk radio, and or news segments. The ultimate feedback from your ads will be an increase in sales. But you don't want to risk your advertising money without having a pretty good idea of the success of your ads before the sales show up. Donal d pennington Created on: August 30,2007 People are good listeners always.That’s the reason that business promotion strategies via radio advertisement are globally accepting. With a well-timed ad, following immediately after a popular song, there's the psychological advantage of the consumer hearing a message while still in an â€Å"upbeat mood† from the previous song or maybe a funny joke from the DJ. So, most businesses placing an advertisement on the airwaves take the time to have anything from a special offer just for that campaign, or maybe a toll-free number in place for listeners to respond to in place before the ad campaign is even created Pornpitakpan and Tan, 2000Radio advertisements on sales promotions at retail stores are largely created with humor to add emotional value. Listeners perceive humor and develop attitude towards communication and the brand. The purchase intentions are higher for humorous advertisements containing moderate incongruity than those conveying message directly different levels of emotions such as warmth, love, longing and desire, happiness and amusement were elicited by different commercials of retail stores. The most memorable advertisements among radio listeners have been those that evoked the most positive feelings and were the best understood.However, need to acquire product significantly affect a person's interpretation and emotional experience of a commercial Radio advertisements drive consumers to remember messages differently in reference to the favorite jingle, program or music. Such beliefs of listeners help advertisement to stay atop of the mind and consumers unconsciously associate with it as a personally relevant information and have an enduring impact on their emotions. Short cycle radio advertising is developed to have an enduring emotional impact on an audience by facilitating their creation of personally relevant understandings of an advertisement.How to measure the impact of radio advertising c ampaigns Created on: June 02, 2007 Studies have shown that people are more receptive to what they hear, as opposed to what they see. In other words, radio advertising is often more effective than TV. Advertising TV ads are often seen as a distraction and a nuisance that always seems to appear at the worst possible time when you are watching your favorite show. However, it's been found that people find radio ads more acceptable because they are listening to the radio station they enjoy, and the feeling often carries on into the ads they hear.There are several ways to tell what impact your radio ad campaign is having. Fist of all, stations have a ranking system (through polls) that will rate the effectiveness of your campaign. Also, an increase in sales that corresponds with your campaign will also serve as an indicator RATIONALE OF THE STUDY The interest paid by the past researchers on the functions of radio advertising is considered as one reason of the study. As we know that advert isers ; marketers are more concerned to know what are the customer motive ; their purchasing pattern in order to use different trategies to influence customer behavior ; when we get our findings than we will give very fruitful suggestions to the marketing department of the organizations that we can increase their sale amongst the customers. RESERCH METHODOLOGY Objectives :- The study aim to see the effect of advertisement on consumer behavior by perusing the following objectives:- * To study the impact of radio advertisement on the buying behavior of customer. * To find out the receptivity of the advertisement due to appeal use in it. Research design:- DescriptiveHere in my research process, my purpose is to evaluate that what affects the customer buying behavior, which are the factors which influence the buying behavior, how radio advertisements affect the buying behavior of customer. So I can say that I am explaining an existing situation so our purpose of study is descriptive. Hy pothesis :- H1 – Radio advertisements drive positive effect on listeners towards determining store choice and buying probabilities. H0 – Radio advertisements do not drive positive effect on listeners towards determining store choice and buying probabilities.Sample Plan :- The data will be gathered from 50 individuals (sample size is 50). Each individual is chosen randomly and entirely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process. Tools of data collection :- Primary data Structured questionnaire – For this study a self-explanatory questionnaire consisting of 15 fixed item responses was adopted along with the instructions. Questionnaire items contained informative queries about advertised brand and its consumption process. Secondary dataArticles , research papers, browsing internet Tools of data analysis :- After gathering the data, frequency, percentage and the mean will be used to analyze the collected data. LIMITATION OF THE STUDY Errors -Respondents’ Error – the bias of the respondents sometimes leads to wrong results. Also unwillingness to answer certain questions also bring in errors in the conclusion -Researchers’ Error ; Interviewer’s Error – sometimes the question can’t be properly put forward to the respondent by the interviewer and also he may be bias in a few cases. BIBLIOGRAPHY Research Methodology – C. R. Kothari, second edition, Wishwa prakashan. * Principles of Advertising – Monle Lee ; Carla Johnson, Viva books pvt. Ltd. * Effectivity of Radio Advertisement- Liezel Campbell. WEBLIOGRAPHY * http://www. helium. com/items/566995-how-to-measure-the-impact-of-radio-advertising-campaigns(Retrieved on 14. 03. 12). * http://sibresearch. org/uploads/2/7/9/9/2799227/rajagopal_wp-04-2010( Retrieved on 13. 03. 12) * http://www. emeraldinsight. com/journals. htm? issn=0959-0552;volume=39;issue=7;articleid=1931 055;show=html(Retrieved n 14. 03. 12).

Glow-in-the-Dark Crystal Snowflake

Learn how to make a glow-in-the-dark crystal snowflake or another glowing holiday ornament. This is a safe and easy project thats great for kids of all ages. The crystal ornaments are light-weight and inexpensive to make. You can use  borax to make ornaments, but if you try this project with younger children and are concerned about safety then you can use sugar (borax isnt particularly dangerous; just dont drink the solution and do wash your hands if you handle the ornaments.) The snowflake in the photo is a variation on the borax crystal snowflake project. Materials for a Glowing Ornament borax (or could use alum or Epsom salts equally well; sugar works but follow instructions for rock candy to grow the crystals)very hot water (I used water from my coffee maker)glow-in-the-dark paintpipe cleanersscissors or wire cutters (optional)butter knife or pencilglass or jar big enough for your ornamentmeasuring cup or larger glass for making the solutionpaintbrush or cotton swab (optional) Make a Glowing Ornament Shape your ornament. To make a snowflake, cut a pipe cleaner into thirds (doesnt have to be exact). Line up the pieces and twist them in the center. Bend the arms out to make the snowflake shape. Trim the arms to make them even, except the longest arm, which you can bend over a knife or pencil to suspend the ornament in crystal-growing solution. You can make other shapes, of course, like trees, stars, bells, etc.Coat the pipe cleaner shape with the glowing paint. Let your ornament dry or least set up to ensure good coverage. Allow it to sit 15-30 minutes, depending on how much paint you used.Prepare your solution. Pour hot water into your crystal-growing glass to fill it (this is measuring your volume). Dump this hot water into a larger glass or cup (where you will prepare the actual solution).Stir in borax or alum or Epsom salts until the solid stops dissolving and start collecting at the bottom of the container. The reason you are using separate containers for making the solution a nd growing the crystals is because you want a saturated solution for quick crystal growth, but no solids, which would compete with your ornament for crystal growth.Pour the clear solution into your crystal-growing glass. Rinse out your other container so no one accidentally drinks crystal solution.If your pipe cleaner has a long arm, attach the ornament directly to a knife or pencil (otherwise you will have to tie the ornament or use a second pipe cleaner, twisted onto the ornament and the knife/pencil). Rest the knife on top of the glass, being sure the ornament is completely immersed in the solution and not touching the sides or bottom of the container.Allow crystals to grow overnight or longer (until you like the way they look).Remove the ornament from the solution and allow it to dry. You can hang it over an empty glass or set it on a paper towel (unless you used sugar, for obvious reasons).You can store the ornaments wrapped in tissue paper. Tips and Safety Dont drink crystal-growing solution, dont eat the ornaments, etc. If you used sugar or alum (both found in food), the ornaments are very safe to handle. Even though the glowing paint is non-toxic, ornaments arent food.If you used borax or Epsom salts, rinse the dishes before putting them in the dishwasher. Its safe to wash any of these materials down the drain.You can vary the size of the crystals by using a less saturated solution (like 3 tablespoons of borax per cup of boiling water) and by controlling the cooling rate of the solution. If you are up for some experimentation, try refrigerating your warm solution and see what happens. What do you get if you keep the solution warm, like on sunny window?

Vaccines Are Harmful And Or Ineffective - 1964 Words

In popular culture today there seems to be a drive to be in the know of what is really going on into our bodies and what is defined as healthy. This is a truly great and important struggle to question the status quo, and make sure that what is being advertised is what the public is receiving. â€Å"Knowledge† is being pushed on us around every corner on social media and popular television, and we are constantly bombarded with what scientists, dentists, and doctors all recommend. Talking heads on TV parade their â€Å"Doctors† on the masses that loyalty watch their shows who end up becoming indoctrinated to this idea of being healthy following quasi helpful or full blown pseudoscience modern day snake oils that do nothing, but line the pockets of those already wealthy and with little or no benefit to your health. This paper will go over a common misconception in society today and the reasons why it has become an issue, and that issues is the misconception that vaccines a re harmful and or ineffective. This recent and lengthy string of anti-vaccination hysteria started in 1998 with a medical paper published in the Lancet, which is a peer reviewed medical journal from the now discredited Doctor Andrew Wakefield. Wakefield had fraudulently created data and misused his power to create possible link between measles, mumps, rubella or M.M.R vaccine and autism. His studies never showed a direct link, but that there is a reasonable doubt of how safe this vaccine is. Of course this news roseShow MoreRelatedVaccinations Of The Smallpox Vaccine1687 Words   |  7 Pagessmallpox vaccine in 1798. Because of his discovery, Jenner contributed to the overall annihilation of the disease in 1979 after the vaccine was implemented in different medicines throughout the world (source). Following Jenner, many others produced vaccines to help reduce the fatalities of common diseases such as measles, polio, and rubella, which were once responsible for millions of deaths every year. Now, there is almost n o risk of catching these fatal illnesses. Even after vaccines were madeRead MoreVaccines : Vaccines And Vaccines926 Words   |  4 PagesIn today’s society we use many vaccines that help prevent many different diseases. Some of these are live, attenuated vaccines, inactivated vaccines, subunit vaccines, toxoid vaccines, conjugate vaccines, DNA vaccines, recombinant vector vaccines. There are also multiple benefits of children getting there vaccinations early. There are also some downsides to vaccinations which will looked at directly as well. The importance of these vaccines are a great help and ultimately outweigh the shortcomingsRead MoreBenefits Of Vaccination1438 Words   |  6 Pagesvaccinated? What are the benefits? Do vaccinations even work? Many people in America are/have been questioning if they even need to get vaccinated. In fact, Between 2006 and 2013, the percentage of pediatricians who had encountered a parent refusing a vaccine went from about 75 percent to 87 percent. (Greenberg) There are many reaso ns why people refuse to get vaccinated, three of the major reasons is for religious purposes, they are unnecessary and that they have a negative effect on the human body. ARead MoreVector Control And Insecticide Treated Mosquito Nets1473 Words   |  6 Pagesindicators and program targets along with a poor understanding of efficacy and cost-effectiveness of control measures particularly in terms of reducing transmission (World Health Organization). Not only this, but pesticides can also be extremely harmful to the environment and can end up in the water supply due to runoff, leading to a further potential harm for humans and animals. An important factor in vector control is that all insecticides run the risk of mosquitos becoming resistant. The MalariaRead MoreThe Problem Of Vaccines For Pharmaceutical Companies901 Words   |  4 PagesAnother claim against immunization is personal opposition to big pharmaceutical companies. Some believe vaccines are charged to patients solely for profit. This pharmaceutical profit-motive can call into question product safety and integrity. The overwhelming majority of vaccines are not highly profitable though (Lam). Due to the massive investment of time and funds required to create vaccines, coupled with only marginal returns on this investment, pharmaceutical corporations do not focus on themRead MoreShould Vaccinations Be A Choice?1011 Words   |  5 PagesShould Vaccinations Be a Choice? According to scientists, a vaccines dominant purpose is to customize immune systems and to allow them to work in contradiction of diverse viruses and infections. However, in place of assisting the struggle against infection and certain diseases, vaccines can be the key cause of infections and illness (Sepkowitz, 2012). Therefore, vaccinations should be an individual choice and not a requirement by state and school legislation. The first vaccination invented wasRead MoreVaccination Law Repeal Should Be Mandatory1670 Words   |  7 Pagesobligated to take the leap. This law should be repealed until further research is done and more effective versions are created. Doctors need to understand why some children have adverse reactions and how to test for possible predispositions before vaccines become mandatory. Vaccinations should be an option for prevention, with parents in full awareness of the risks. There are great risks involved in this decision, vaccinated or not. Polio, Diphtheria, Measles, Chickenpox and many other illnesses usedRead MoreShould Vaccinations Be Mandatory Vaccinations? Essay1451 Words   |  6 Pagespotential risks involved in vaccinations. In the Frontline documentary The Vaccine War, Dr. Anthony Fauci states, â€Å"What is the risk of injecting something into someone’s arm? The risk is that a certain proportion of people will get swelling and a little bit of pain, lasting from an hour to a day† (Frontline). He goes on to talk about the small risks of allergic reactions to the chemicals incorporated into the vaccines. These are real risks, and should not be understated., as these allergic reactionsRead MoreTaking a Look at the Mumps966 Words   |  4 Pageswho were born prior to 1956 and did not have the virus as a child are at risk for adult mump disease. Winter and spring seasons are times of high contraction and transmission. Treatment There is no specific treatment for mumps. Antibiotics are ineffective since it’s a virus and not a bacteria. Treatment is more palliative than curable. Analgesics such as acetaminophen and paracetamol may be given for pain and antipyretics for persistent high fevers. Intermittent applications of ice and heat to affectedRead MoreVaccinations : The Best Thing Since Sliced Bread1490 Words   |  6 Pagesused by funeral directors to preserve dead bodies (Scheibner p. 255). That, plus the fact that children in the United States receive more vaccines and antibiotics than any other children in our history and our children are sicker than ever (O’Shea p. 54). Finally, vaccinations are a multibillion dollar a year business, making 33.8 billion in 2012 alone (â€Å"Vaccines Market will Reach 33.8 Billion dollars in 2012† Visiongain Report Predict.†). Anything involving that much money makes me skeptical. Government

The Legal Definition Of Child Abuse - 2189 Words

I choose to research child abuse because I have seen a lot of it and I just wanted to inform other people about it. The reason I have seen a lot of child abuse is because my aunt is a foster mom and most of the kids that she has fostered are abused and some have been adopted into my family. I have seen how much it still affects them even after years of living with someone else and being able to talk openly about the abuse. They still have issues and act out as a result of these issues. The number of children abused and neglected changes each year, so these are the statistics: 1999-829,000, 2000-881,000, 2001-903,000, 2002-896,00, 2002-896,000, 2003-906,000, 2004-872,000, 2005-899,000. (American Humane Association) In Indiana child abuse is split up into several different categories sexual, physical, emotional, mental, and then there is also child neglect, which people usually put with child abuse. In this paper I am just going to focus on mental and physical abuse. The legal definiti on of child abuse in Indiana is â€Å"†¦.the child’s physical or mental health is seriously endangered due to injury by the act or omission of the child’s parent, guardian, or custodian.† Physical abuse is intentional infliction of physical injury. Emotional Abuse is the chronic attitude or acts of a caretaker which are threatening to the child’s development of a sound and healthy professional. (SCAN) In 2012 an estimated 3.4 million cases of child abuse were reported and in these cases it was saidShow MoreRelatedThe Legal Definition Of Child Abuse Essay2001 Words   |  9 PagesThe legal definition of child abuse is deliberately broad to cover any situation where there is ‘reasonable cause to suspect a child is suffering, or likely to be, significant harm’ (Children Act 1989:C41:PV:S47). To bring clarity, Working Together (2015) identifies four main areas of child maltreatment, including abuse in terms of physical, emotional and sexual , as well as neglect. 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A month after David’s birth, Mr. and Mrs. Edwards voluntarilyRead MoreThe Effects Of Sexuality On Children s Sexual Abuse1652 Words   |  7 Pages(1996) outlines that in history there have been recorded a multitude of examples of sexual maltreatment of children, that in nowadays would be defined as child sexual abuse. Only in the last three decades there have been a strong and overwhelming societal response towards this su bject which sanctions and condemns it . Throughout history, child sexual abuse term has constituted a major concern for many researchers and professionals, as it is seen as a complex phenomenon with a complexity of connotationsRead MoreQuestions On Learning Activities Questions1106 Words   |  5 Pages Assigned Questions: Chapter 2: Learning Activities Question 1 2 1. a. Provide a complete citation for the article (author, year, title, journal). Hopper, J. (2013, June 2). Child abuse statistics, research and resources. Retrieved from http://www.jimhopper.com/abstats/ 1. b. Provide a photocopy of the suggestion for future research (or simply quote the section). Whatever the population and sample, researchers have to ask questions. They can ask questionsRead MoreThe Nursing Ethics Of Advocacy919 Words   |  4 Pagesa nurse providing home care to a mother, and you suspect child abuse after observing the mother’s reaction to her child† (as cited by Arizona State University, 2014). When faced with a moral dilemma, a competent nurse incorporates ethical, bioethical and legal considerations. In the proposed story, incorporating the nursing ethics of advocacy, beneficence, nonmaleficence and collaboration will guide the nurse towards an appropriate and legal course of action. Primary Ethical Principle: Advocacy AdvocacyRead MoreLegal and Ethical Issues in Childcare1392 Words   |  6 PagesPART A: TERM PAPER QUESTIONS ANSWERS - LEGAL AND ETHICAL ISSUES IN CHILDCARE 1) Record the relevant government agency that deals with child protection in your state – South Australia. The South Australia Department for Families and Communities (DFC) is responsible for child protection among other things. (COAG) Families SA runs the Child Abuse Report Line on 131 478. The Report Line is the focal point where all child protection concerns are to be reported. There are three teams in operationRead MoreIs It Illegal For A Child As A Form Of Discipline? Essay1691 Words   |  7 PagesIs it illegal in Australia to slap or smack a child as a form of discipline? Should it be? In Australia it is legal to smack children as a form of discipline, however this is something that should be seriously looked at, as it can lead to severe consequences, such as psychological damage, through parents abusing their children. On the other hand, there is a need to discipline children, but this can be achieved through alternative punishments, rather than parents resorting to a scornful slap. TheRead MoreChild Abuse Prevention and Control; Can Physical, Sexual or Psychological Abuse Be Controlled Within the Household?820 Words   |  4 PagesChild abuse is a serious and widespread problem throughout the world. It can take the form of sexual abuse, physical or psychological mistreatment , or child neglect. Can child abuse be prevented? Can the child abuser be rehabilitated? What can be done within your own home or community to prevent or control child abuse? Once discovered, child abuse can be addressed, but how does one report child abuse, and what are the legal requiremen ts for reporting the abuse? Are you aware of the effect that the

The Case Study Analysis For Fitness For Health.

Question: Discuss About The Case Study Analysis For Fitness For Health. Answer: Introduction Fitness for Health (F4H) is a gym based in Howick/Pakuranga in New Zealand. Currently fitness industry in the country is worth NZ$300-350 million every year. The country is experiencing recent boom in the fitness industry with new centers opening now and then in the country(Buchanan, 2010). There has been immense influx of international brands and low cost gym centers as well. F4H has an advantage culturally over its competitors as it is based from New Zealand itself. It has a strong understand of the local culture and understanding of the various demands. The company has been set up by John, who is a fitness instructor, Mary being a nutritionists and David, who is an equipment technician. The report analyses various operational strategy pertaining to the company. Principles and practices of operations management Apply the input-process-output model to the business operation of Fitness4Health gym Fitness4Health gym applies the Input-process-output model for its business operations in order to gain effectiveness. In the input processes clients are demonstrated various programs that are conducted by the company and then registered. Upon successful registration they are provided with diet plans, routine yoga, exercises and work-out plans on various machines at their gym centers(Aldrich, 2008). At the output stage clients experiences leaner bodies and well-shaped figures overcoming their obsess state. Their fitness levels also increases correspondingly. Figure 1 : Input-Process-Output Model Source: (slideshare.net, Retrieved on 10th December 2016) Describe, with illustrations, the role of management in a gym. (A minimum of THREE Areas) Management in a gym involves a series of diversified roles. Most pertinent amongst them are finance handling, managing employers primarily gym instructors and panning. the CEO is head of the organization and he control four departments as indicated in the figure below. Each department has its respective employees. Each department facilitates functioning pertaining to their areas. Accounts Finance Department: Various clients adopt various programs at the gym hence they pay different amounts to the gym. Such diversified financed needs to be adequately handled and catered to. Trainers Head: Gym instructors across the country need to be coordinated and briefed regarding the various programs that clients have opted for(Sinha, 2009). HR Department: Planning is a pertinent role and an important management functions. The programs of the gym need to be well planned such that each programs runs properly and customers are satisfied. HR plans each roles of employees. Sales Marketing Department, promotes various schemes and programs of the gym. Figure 2 : Organizational Structure Source : Author Principles and practices of human resource management Identify and discuss TWO of the many challenges faced by a Human Resource Manager (or a staff taking on the role of human resource management) in terms of the nature of work in a service oriented business like F4H gym. (Hint: compare that to a purely production environment) Discuss nature of cleric in a service oriented business like F4H gym. The nature of cleric in service oriented business like F4H gym primarily comprises of gym instructors, cleaning staff, billing staff, technicians and others. Discuss some basic duties or responsibilities of the HR manager in F4H Gym and challenges. The basic duties and responsibilities of HR manager of F4H Gym consist of assigning roles to employees and overseeing their performances. HR manager roles is diverse and encompasses recruitment, selection, training, development, designing pay packages, motivating employees, providing attractive rewards and perks and so on(Choi, 2010). Against production organizations challenges faced by HR managers in service organizations consists of inability to measure performance and inability to ascertain intrinsic rewards to job characteristics. In service organizations there needs to be certain benchmarks or key performance indicators against which performance of an employee can be ascertained(Christensen Hughes, 2008). Principles and practices of sales and marketing management Apply the concept of value to the gym membership? Discuss the linkage of value to elements of the marketing mix? Members of the gym derive high value from the services they receive from them. Customer generally joins a gym with expectations and the gym caters to such expectations by providing a comprehensive program by workout sessions, training on machines and a suitable diet plan. Marketing mix is a proposition that a company develops to cater to its market segment. There are four Ps associated with marketing mix as product, price, place and promotion. Customers derive value from the entire package or products and services from the marketing mix(Arena, 2010). Product for a client of a gym is the packaged program that it offers in terms of diet plans, training sessions and so on. Place of the gym is suitable as it is located within a locality and has a high school nearby hence any high school goers and members of the community can attend its sessions. Price of the various packages provided also derives considerable value as they offer competitive rates. Promotional strategies adopted by the company attract significant amounts of customers. Recommend TWO ways to build customer relationship for the business. The company can develop membership cards with which it can provide various offers to its customers. Offers and discounts through membership cards will attract a large number of customers for the company. The company can also develop personalized services as pick-up and drop services to alter to customers. Both this initiatives will looked upon as a customer relationship building strategy and will help satisfy and attract a large number of customers. Principles and practices of risk management Critically review what risk management would entail in running a gym Risk management involved in functioning of a gym is multifarious, as there can be significant risks from injuries occurring to clients from any training. Thus, risks management would involve carefully evaluating and assessing any situation that might lead to risks. Such circumstances need to be evaluated and then either mitigated, or transferred or avoided(Barsade, 2007). The second situation of risk can arise from customer unable to attain desired targets of slimming or weight loss in specific program and claiming for refund. Identify and discuss TWO risk management control options that could be adopted, and lastly Risk control options that will be included for functioning of the gym are avoidances and diversification. Any possibility of risks that can cause significant harm to the organization needs to be avoided and other risks that cannot be avoided needs to be either mitigated or transferred or diversified(Arena, 2010). Design and describe a risk management plan for a particular situation. An appropriate risk management plan for the purpose of the gym will include identifying risks, determining treatment for the risks, making plans and actions to form a course of action to either mitigate, or transfer, or avoid the risk. References Aldrich, H. (2008). Organizations and environments. Stanford University Press. Arena, M. A. (2010). The organizational dynamics of enterprise risk management. . Accounting, Organizations and Society, 35(7), 659-675. Barsade, S. G. (2007). Why does affect matter in organizations?. The Academy of Management Perspectives, 36-59. Buchanan, D. A. (2010). Organizational behaviour (p. 794). . Pearson education. Choi, M. . (2010). Individual readiness for organizational change and its implications for human resource and organization development. Human Resource Development Review, 1534484310384957. Christensen Hughes, J. a. (2008). Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations. . International Journal of Contemporary Hospitality Management, 20(7), 743-757. Sinha, J. B. (2009). Culture and organizational behaviour. SAGE Publications India. slideshare.net. (Retrieved on 10th December 2016). Input Porcess Output Model. https://www.slideshare.net/cscordes/process-protocol-for-virtaul-team-effectivenessdissertation-presentation.

Reflective free essay sample

Reflective essay writing, as its name suggests, entails focusing on reflection, consideration, etc. This is a form of essay writing in which you put down your thoughts. It is quite a flexible form of writing, but there are some general rules that you should stick to. You will have a general layout for your essay, which includes an introduction, a main body and a conclusion. An interesting aspect of reflective essay writing is that you and your reader may benefit by what you reflect on. Your Reflective essay may discuss a course taught at college. Your teacher will read whatever you put down.This can be advantageous to you as well as your teacher because you can express your positive and negative thoughts about what you have learned and the manner in which it was taught. In your Reflective essay, some of your thoughts may include your descriptions of what you enjoyed in a course along with descriptions of your teacher’s teaching style. We will write a custom essay sample on Reflective or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You can also include the parts that you did not find interesting. Your teacher will take note of this area. Perhaps some solution could be achieved through this, as your teacher might work to make a less interesting area of a course more stimulating in future.Therefore, future students of the same course will benefit from what you write. Reflective essay writing is something that you will do throughout your education. If you happen to become a teacher, you will need to write many more essays. This is because Reflective essay writing is an important self-assessment tool for students as well as teachers. Through this form of writing you come to know a lot more about how much you have gained through your course work. When you get down to writing your Reflective essay, there are few points you need to keep in mind.You should remember that your introduction is used for describing or explaining the background of your course. You also need to mention your role in the course you describe, along with the reasons you had for selecting it. If your Reflective essay is based on a project you have worked on, you need to mention your goals for further developing the project. In your Reflective essay body paragraphs, you will need to describe the process you used for working on your project. You need to describe this process from its starting point to the end stages.Your Reflective essay should reveal detail about strong and weak points in your coursework or project. You also need to share your positive and negative experiences, as well as your feelings about working with others. For concluding your Reflective essay, there are few important points you need to consider. You need to determine whether or not you have achieved your goals. You also need to think about what you would like to change in your course work or project. Maybe you will not benefit from this change, but other students will have a chance to do so.In your Reflective essay conclusion, you should think about the expertise you have gained and how you would apply it in your professional life. Reflective essay writing, as its name suggests, entails focusing on reflection, consideration, etc. This is a form of essay writing in which you put down your thoughts. It is quite a flexible form of writing, but there are some general rules that you should stick to. You will have a general layout for your essay, which includes an introduction, a main body and a conclusion. An interesting aspect of reflective essay writing is that you and your reader may benefit by what you reflect on.