Sita Tours And Travels Tourism Essay

Sita Tours And Travels Tourism Essay The Tourism Industry is a flourishing all over the world. The scenario of the tourism industry is ever changing; it is always in a state of flux. Tourism Industry in India is experiencing a high period of growth and has improved over the years however there is still a lot of scope for improvement and expansion. It is fast becoming an important player in the global market. It is also proven that tourism is the industry that contributes most to the Indian GDP, employment and foreign exchange reserves. The tourism industry proves to be the back-bone of other allied sectors for example, hospitality, transport, handicrafts, etc. According to WTTC, in 2011, India has been ranked 1st in direct contribution to employment through travel and tourism and 2nd in total contribution with monetary value of 24974900 jobs and 39351900 respectively. Also in terms of GDP, India ranks 11th in direct contribution and 12th in total contribution  [2]  . The Indian Government has invested a substantial amount in infrastructure development to promote tourism for the country after sensing the importance in the GDP contribution. This effort has been successful to an extent in increasing the arrival of foreigners in the last decade. The Incredible India campaign was also a contributing factor to the increase in tourism. The campaign helped create a colorful and diverse image of India in the minds of travel enthusiasts all over the world. It has directly led to an increase in the interest among tourists and created interest generally around the world. WTTC (World Travel and tourism Council) ranked India 4th  in terms of travel and tourism investment with a total of $ 26.7 billion  [3]  . Also (in Asia), after China, India stands second. In 2006, 4 million international tourists visited India and spent US $ 8.9 bn  [4]  . In 2011 (Jan-June), the total Foreign Tourist Arrivals (FTAs) in India was 2.92 million and foreign exchange revenues stood at US$ 78.11 billion which is up 14.2%  [5]  . As a matter of fact, in spite of a negative growth rate of -2.2% in 2008-09  [6]  , Foreign Tourist Arrivals increased considerably which registered a growth rate of 8.1% in 2009-10  [7]  , despite the world recession, Indian tourism showed a positive growth. According to World Travel and Tourism Council, India will be a tourism hot spot between the years 2009 -2018 which will show maximum growth rate during this period. Nowhere in the world is found, such a beauty, different and diversified climate, flora, fauna, religions, languages, dialects, dressing patterns, life style and rituals, like India.  [8]   Domestic tourism is also very huge in the GDP contribution in the country. There is still a lot of scope in promoting the tourism in many parts of the country. Since tourism is seasonal, it is slightly difficult for the Tourism Department, Government of India. It is Indias middle class that has promoted the tourism in the country. The increase in disposal income among this class of people has contributed to rise in tourism within the country. Consequently, they spend most of their disposable income on travelling. In 2009, there were 669.02 million domestic tourists which comprised about 18.8% of the total tourists in the country. The Indians going abroad is also increasing at a growth rate of 12.28 % per annum. Scope of Tourism According to the past trends, India has seen to contribute 0.5% to the global tourism industry. There is still a lot of scope for businesses to tap the market. India has a very diverse geography, culture, food, monuments and a rich past. The Incredible India campaign was promoted in order to attract various interests from tourists all over the globe in the varied types of tourism that has a scope for development and promotion. In recent times, Pilgrimage and Medical Tourism are one of the most popular among the foreign tourists. Medical tourism is currently growing at around 30% per annum. The other types of tourism are Adventure Tourism Leisure Tourism Eco Tourism Cultural Tourism Wildlife Tourism Highway Tourism Heritage Tourism Rail Tourism Rural Tourism An Indian Background chairman of the company, in 1956 established the first office in New Delhi, India. Company wanted to take the benefits of the religious beliefs attached with their companys name SITA in India. It is still associated with high quality and brand.   In 2000, Kuoni Travel Holding, a Switzerland based tourism firm acquired the 100 % stake of SITA World Travel India (Ltd.) and it became Indias largest travel company as Kuoni Travel India Ltd. Now, SITA World Travel is an Inbound Division of the Kuoni Travel India Ltd. And It is handling incoming international tourist to India from all over the world through a network of 30 offices in the region including associate offices in Sri Lanka and Nepal. SITA earned its reputation by giving world class services to its clients travelers, tour operators and the corporate houses. Also it has specialized itself by providing personalized service and close working relationship with its customers around the world. Factors which affect travel destination selection  [9]   Things to do and see Safety and security Overall image of the holiday destination Tourist facilities and infrastructure Ease of obtaining Visas SWOT Analysis Strength: Mass market product with small profit margin and economic of scale to create profit even though demographics and changing consumer trends Training academy Providing customized packaged tours Personalized customer support Online booking of packages Offices in major cities of India Weakness: People expectation has changed but their packaged tour has not changed Price of hotel is rising: no solution between cutting slim margin and rising price to customers Limited only to main destination spots, needs to cover more ground Proper feedback system not in place Opportunity: People go on holiday more than before Travelers want exotic destinations or short city breaks Increase in number of tourists because of upcoming sports event Government lending support as part of Incredible India campaign Increase in disposable income Threats: Heavy Price competition People wait till last minute for bargaining Rising hotel rates all over the world General economic slowdown and terrorist attacks Locally established travelling companies PEST Analysis Political The strongest reason of tourists visiting India is its rich and vast cultural heritage which is under the control of Archaeological Survey of India. So any changes in policy have a very major impact on the tourism industry. Political instability in many states also hinders the tourism opportunities. E.g. north east is still out of coverage of SITA travels because of this very reason. Although the government is now taking up various measures like stepping up vigilance in major tourist destinations in order to promote India as a safe tourist destination. Economic This industry thrives on the spending power of the people. The spending power is increasing in the country as well as all over the world. This increase in the spending power has left a good amount of idle cash in hand. This has led to a tourism boom and more and more people are now coming into the country with more cash and better affordability. Social Tourism is seen as something that will ultimately lead to the destruction of the social fabric. It is perceived that more the number of people travelling into a place, the more is the probability of the place to lose its identity. But apart from that people have now started perceiving tourism as a form of recreation. They are now more willing to go for packages like adventure tourism to Leh and Lakshadweep. Technology Although it is does not seem to be great factor but it plays a major role. Better technology has resulted in connecting many remote and unexplored areas. On the same terms online booking and transportation facilities provided by SITA travels have increased their number of clients. PORTERs Five Forces Model Threat of New Entrants As the search cost has been reduced due to the advent of internet it opens up the market for potential entrants, thereby increasing the possibility of a new company joining the market as the entry barrier has been reduced. Rivalry among Existing Firm within the Industry The major competitors of SITA Travels in India are Kesari Tours, Cox Kings India Ltd As the number of companies is increasing due to the advent of internet and the competition is increasing because of geographical expansion of markets and the reduction of entry barrier, thereby raising the rivalry and hence increasing the discount. Power of Supplier Entry barrier reduction and increased competition results in the increase of the power of supplier. Power of Buyer Reduction in switching costs has increased the bargaining power of the buyer. Price has become an important criterion as people now can compare products and gain knowledge about them. Threat of Substitutes Competitors offer similar type of products and services. Segmentation Tourism (Inbound and Outbound tourism) Segmentation types: Psychographic segmentation (Class), Behavioral segmentation (User status: First time, Regular, Potential). SITA is a large segment market addressing the customer needs of the international tourists. Targeting International Tourism: Initially tourists from USA are targeted, as SITA has stronger links with USA (Origin). Later they focused on other international markets like UK, Japan and Hong Kong. They have started a magazine called INDRAMA. This magazine portrays the rich tourist literature there by attracting foreign tourists to India). The idea of Heritage village further helped them to become a better tourism facilities provider. Inbound and outbound tourists are the tourist types of International tourism. Market growth of inbound and out bound tourists: Outbound market: The primary target market segment is out bound tourism. Overall Market: The total market size of the out bound tourism in 2010 is 12 million. It is expected to cross 20 million by 2015 and 50mn by 2020 (Source: UNWTO); more than 6.29 million tourists visited India in 2011. The total revenues of the out bound travel market is $14bn in 2010  [10]  . The Indian outbound travel market has grown from 3.7 million in 1997 to 9.8 million international departures in 2007; the pace of growth has accelerated since 2004 at an average annual growth rate of over 16%  [11]   Inbound market: Overall Market share: The total market size of inbound tourism is 6.18 million with a growth rate of 8.9%.The total revenues generated rounds off to US$ 16.691 billion. Competitive Intensity: The major competitors of SITA Travels in India are Kesari Tours, Cox Kings India Ltd which has more share than SITA while the others are Thomas Cook India Ltd, Karnataka State Tourism Development, Mercury Travels Ltd, Raj Travels Tours Ltd, D Pauls Travel Tours, Sachin Travels and Goa Tourism Development. High budget Customers: The program Affordable India targets the High budget segment tourists who come to Indian subcontinent. This program provides value added services to high budget travelers in order to customize destinations which were luxurious and affordable  [12]   Positioning strategies Indias first Leisure travel brand(Luxury segment) (Jan 2006) Tourist Safety with SITA (Mumbai) ( 2006) Indias Destination management service provider ( June 2006) Indias tourist destination for Business travel (Kuoni Business travel) (Feb 2007) Tourism education (Kuoni Academy) (May 2007) Young achievers Out learn , Outdoor school trips ( 2009-2010) Perfect moments with Kuoni (2011-2012). This program covers 3 packages The world is mine; Romantic escapes; undiscovered destination Uniform service :Accommodation, updating tourism infrastructure, travel related equipments same in all the offices to maintain uniform service Enpact ( 2011- 2012; Kuoni Academy: Pioneers to introduce a new teaching methodology Out of the ordinary tours for everyone (2012) ( Targeting individuals and small groups) Responsible tourism ( 2012) ( Thru CSR activities) Indian travel brand which is focused on the luxury segment, Incentive, Trade Fair tours and Sports Tourism Departments In order to meet the tourists demand of visiting various places, SITA has tie ups with local agencies. The services offered by the local agencies are meeting passengers on arrival/ departure, arranging local sightseeing and transport. SITA is maintaining a wide agency network to handle inbound and out bound tourism. The tourism department in SITA is divided in to two sectors as below: Inbound tours: This is the main foreign exchange earnings department of SITA. The marketing for this segment is done through various ways as below: Brochure Tours: Marketing in the form of brochures ( Tour plans in brochure) Tailor made tours: Customers design their tour Special interest tours: Organized by companies and other agencies Conferences and conventions: Arranging travel, registration facilities, accommodation arrangements, conference facilities, entertainment and leisure activities. Out bound tours: This is one of the fast growing tourism segment markets in India. Indians are the target customers in this segment. With an increase in the income level of the people, they are showing interest in visiting other countries. The tourist destination for the Indians is primarily USA and Europe  [13]   Indian out bound travel market is 3.7 mn in 1997. Currently it is 13mn (2011-2012) Estimated $28billion revenue in the year 2020. Fastest growing out bound market in the world in terms of numbers (After china) SITA Out bound tourism marketing Major sources of marketing are through brochures and advertisements in the newspapers Out bound division of SITA received TAAI travel award for 2011  [14]  . MARKETING MIX PRODUCT (Services Brand) While planning the market offering, SITAs marketers focused on five elements that constitute its customers value hierarchy: Core Products Destinations are the core products offered by any tour operator. Those offered by SITA are classified into: Inbound Leisure: SITAs major portion of foreign exchange is earned by this group. These destinations are designed to focus on leisure while travelling. Apart from must-do destinations these include tailored tours such as Cultural and Heritage Tours, Trekking and mountaineering Tours, Wildlife holidays, wellness and spa holidays, etc. Individual Travel: SITA has maintained an unparalleled expertise in customizing travel packages for foreign tourists or working professional expecting a well-tailored itinerary which optimizes their time and ensures that all arrangements are in order. Incentive Travel: Handled by: Distant Frontiers Designed for large companies to motivate or stimulate their employees Briefs are taken from each group, tailored to suit their needs and surpass their expectations by offering them special events planned exclusively for each travel group Post-trip follow-up approach to stay in touch with the customer and ensure a re-visit Main destinations include: India Nepal Sri Lanka Bhutan M.I.C.E.: Meetings Incentives Conferences Exhibitions SITA is a member of: The International Congress and Convention Association (ICCA) a worldwide body that handles all types of International Meetings and Exhibitions The India Convention Promotion Bureau (ICPB) The Society of Incentive Travel Executives (SITE) Charters: Leading player in India with the largest number of charters to Goa and Trivandrum Handles leading charter operations from the UK, Germany, Russia, Poland, and various CIS countries. Cruises: Major players in Cochin, Chennai, Goa, and Mumbai Shore Excursions- Regular sight-seeing trips Overland Tours- Designed to explore the deep interiors of India Adventures: Camel Safaris, cycling, trekking, scuba-diving, rafting, biking, mountaineering holidays designed especially for intrepid travelers Basic Products Transport Ground transportation Flight reservations Train reservations Accommodation Culture cuisines Special arrangements- Like Womens Group, Senior Citizens Tours, etc Conferences and Events- In collaboration with MICE Ground assistance Meet Greet services Tour Guides Tour Escorts Expected Products These are impeccable services for corporate clients like: Seat availability  on needed time Accurate information Quick check-in for the senior management Information about various package and routes to a particular destination Efficient customer support system Augmented Products These are the products that distinguish SITA from others. These may include special facilities like Wi-Fi availability throughout the journey, tele-checking, laptops on request, customized meals, etc. Potential Products SITA plans to come-up with underwater tourism very soon. PLACE SITA has its own branches situated throughout India hence are easily accessible. The customer can either go to the Tour office or plan a tour online. Hence strategic locations are very important for SITA. North India: Agra, Delhi, Jaipur, Gurgaon, Varanasi, Udaipur South India: Bangalore, Chennai, Cochin, Trivandrum, Hyderabad West India: Mumbai, Goa PROMOTION The promotional strategies employed by SITA travels are: Advertising Publicity Sales promotions Personalized products such as Flight bags, wallets, Foreign Exchange and covers of passport, etc Word-of-mouth Promotion Credibility: The high magnitude of this is due to high credibility of SITAs channel, especially in the eyes of the potential tourists. Sensitivity: The qualities of services they promise are world-class and client-oriented Approach: The marketers keep their eyes open Æ’Â   identify the opinion leaders Æ’Â  Special facilities for them to keep stimulating and creating demand Personal Selling Exhibitions- State and national tour packages, cruises, holiday financing, hotels, educational excursions, etc E-Marketing Twitter LinkedIn- http://www.linkedin.com/company/155449 Facebook- http://www.facebook.com/SITAWorldTours CSR Activities- Responsible Tourism Spiti Initiative- To build a Solar Bath for a Buddhist nunnery in Spiti Child Protection- Carries out workshops to protect children in rural and semi-urban parts of the country. Also offers training to children in various educational fields. Literacy India Program- Has an independent paper recycling unit where women work to earn their living. Bihar Flood Relief- Using its transportation system, it worked closely with Goonj to dispatch necessities to the flood affected areas in Bihar Lets Go Green- Implemented across all offices through posters and Green Utility trays. Creative Alliance Network- promotes responsible tourism practices amongst the businesses that benefit from Rajasthans rich cultural environment. PEOPLE Employees Well versed with the latest technologies in travel management Well trained to handle difficult customers Extensive training programs- SITA Travel Tourism Academy Training on courses conducted by WATA, PATA High credence quality via Good work place design Job Design Other Customers Caters to customers from diverse backgrounds by offering First class, Deluxe, or Luxury preferences SITA Travels Online support Unique Tours and value-added services Personalized customer support Bibliography World Tourism Organization and the European Travel Commission. (2009). Retrieved from http://publications.unwto.org/sites/all/files/pdf/090616_indian_outbound_travel_excerpt.pdf Indian Tourism Department. (2010). Retrieved from http://tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/New/2010.pdf Kuoni. (2011, December). Retrieved from http://www.kuoniindia.com/press-2011.asp SITA World Tours. (2012, January 20). Retrieved from http://www.sitatours.com/press/sitaaffordablerelease%20012611.pdf EconomyWatch. (2010, June 30). Economy Watch. Retrieved from http://www.economywatch.com/business-and-economy/tourism-industry.html Mol, A. (n.d.). Preserve Articles. Retrieved from http://www.preservearticles.com/201103084425/essay-on-tourism-industry-in-india.html Olivia Ruggles-Brise, E. A. (2012). World Travel Tourism Council. Retrieved from http://www.wttc.org/site_media/uploads/downloads/nepal2012.pdf Prof. Manjula Chaudhary, D. S. (2011, August). Indian Institute of Tourism Travel Management. Retrieved from IITTM website: http://www.iittm.org/doc/IITTM_ITC_Report-2011-rev..pdf Reshma S Kulkarni, S. S. (2011, November 26). The Hindu. Retrieved from http://www.thehindu.com/life-and-style/travel/article2659391.ece?homepage=true

Paragraph example Essay

Brainstorming -You get a limited response face a possible crash -There is a reduction in the ability to concentrate and remember. -Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. -The consumption of alcohol affects the driver behavior. -The driver ´s reaction also becomes slower -The law allows up to 50 milligrams of alcohol in your blood -Driving under the influence of alcohol you could hit a car or even a person. -Driving under the influence of alcohol is the 9th cause of car accidents. -When you are drunk your thought processes and reflexes are slowed down. -You should not drink more than two beers. Outline Topic Sentence: Driving under the influence of alcohol has serious consequences in your driving skills. Supporting sentence1: When you are drunk your thought processes and reflexes are slowed down. Supporting details: You are unable to make good decisions on the road Supporting sentence2: The driver ´s reaction also becomes slower Supporting details: You get a limited response face a possible crash. Driving under these circumstances you could hit a car or even a person. Supporting sentence3: Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Supporting details: Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two beers Concluding Sentence: If you are considering drinking and driving therefore you must designate a driver or look for a cab. Drinking and driving, such as bad idea†¦ Drinking alcohol has some serious consequences in your driving skills. When you are drunk your thought processes and reflexes are slowed down. Therefore, you are unable to make good decisions on the road. The driver ´s reaction also becomes slower. You get a limited response face a possible crash. Since driving under these circumstances you could hit a car or even a person. Moreover don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two shoots. In conclusion if you are considering drinking and driving so you must designate a driver or look for a cab.

Impact of Radio Advertisements on Buying Behavoiur of Customer

MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D. A. V. V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT â€Å"THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS† GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM CONTENTS 1. TITLE 2. INTRODUCTION 3. CONCEPTUAL FRAME WORK 4. REVIEW OF LITRETURE 5. RESEARCH METHODOLOGY 6.LIMITATIONS OF STUDY 7. BIBLIOGRAPHY. INTRODUCTION This study aims to analyze the impact of radio advertisements on urban customer towards buying behavior in retail stores and attempts to determine the role of radio advertising on broadcasting of information on the sales promotions. The impact of radio advertisements on the store choice and buying preferences are analyzed based on descriptive investigation. ADVERTISEMENT – The American Marketing Association defines advertising as â€Å"any paid form of non-personal presentation and promotion of ideas, goods an d services by an identified sponsor. The paid aspect of this definition reflects the fact that the space or time for an advertising message generally must be bought. The non personal component means that advertising involves mass media (e. g. radio, magazines, newspapers etc. ). Advertising is non-personal as it is not directed to any single individual. Secondly, the sponsor i. e. the manufacturer or producer is identified as his name and address is always contained in an advertisement and he also bears all the cost involved in the process.Thirdly, the producer can also promote an idea regarding quality, design, packing and pricing, etc. of any product or service. Thus, we can say, advertising consists of all activities involved in presenting a sponsored message regarding a product, service or an idea. RADIO – An electronic receiver that detects and demodulates and amplifies transmitted audio signals. RADIO ADVERTISEMENTS – It is the presentation and promotion of idea s, goods and services through radio as advertising medium.In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning BUYING BEHAVIOUR – Buying Behavior is the decision processes and acts of people involved in buying and using products. In other words it is the process by which individuals search for information about the product , select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. Radio is the most involving and powerful promotional medium.Radio’s ability to create dynamic promotional concepts, to build anticipation and generate excitement, to magnetize the audience and the exhilaration radio delivers for both audience and advertisers is unparalleled. Radio has made a comeback in the lifestyles of Indians. Radio has the reputation of being t he oldest and the cheapest medium of entertainment in India. The radio industry has been completely reshaped by the various private players that entered the sector after the government allowed foreign investment into the segment and opened the licenses to the private players .The Indian government has already given 338 licenses for FM radio channels in 91 big and small towns and cities. The current size of the radio market in India is Rs 300 crores and is expected to achieve the highest growth rate of 32 per cent in coming years. The quality of the sound and the music has improved significantly with the emergence and use of satellite radio. The audience profile has also shifted to the high-income group. Local advertising, lower amount of money spent by the companies to advertise on radio is an added attractiveness for the players.All India Radio (AIR) – the national service provider owned and operated by the Ministry of Information and Broadcasting under the Government of Ind ia – is the largest player in the industry. Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages. CONCEPTUAL FRAMEWORKIt is a logical development, described and elaborated network of association amongst variables that has been identified through interviews, observation and literature survey. Identification of key variable is very important in every research study. It can be defined as:- â€Å"A variable is anything that takes different values† Dependent Variables – In my project, our depending variable is â€Å"Buying Behavior of Customer†. Independent Variable – In my project, independent variables are â€Å"frequencies of radio advertisements on air and purchasing pattern†.Intervening Variables – Willingness to buy. Extraneous Variables – â€Å"Sales tax† as sales tax has little effect on the buying behavior, so it can be ignored. REVIEW OF LITERATURE Bob Trowbridge Created on: October 27, 2009 In the research he examined that basic need which should be focused before spending money on any advertising campaign is to know your market. Who buys your product or uses your service? If you know the audience you need to reach, you are more than halfway to finding the proper radio advertising vehicle.It's not just the right radio station, but the right program. With some radio ads you can pay for a certain number of ads to run throughout the day (and night). Depending on the station, this can mean that your ad will be aired during music programming, talk radio, and or news segments. The ultimate feedback from your ads will be an increase in sales. But you don't want to risk your advertising money without having a pretty good idea of the success of your ads before the sales show up. Donal d pennington Created on: August 30,2007 People are good listeners always.That’s the reason that business promotion strategies via radio advertisement are globally accepting. With a well-timed ad, following immediately after a popular song, there's the psychological advantage of the consumer hearing a message while still in an â€Å"upbeat mood† from the previous song or maybe a funny joke from the DJ. So, most businesses placing an advertisement on the airwaves take the time to have anything from a special offer just for that campaign, or maybe a toll-free number in place for listeners to respond to in place before the ad campaign is even created Pornpitakpan and Tan, 2000Radio advertisements on sales promotions at retail stores are largely created with humor to add emotional value. Listeners perceive humor and develop attitude towards communication and the brand. The purchase intentions are higher for humorous advertisements containing moderate incongruity than those conveying message directly different levels of emotions such as warmth, love, longing and desire, happiness and amusement were elicited by different commercials of retail stores. The most memorable advertisements among radio listeners have been those that evoked the most positive feelings and were the best understood.However, need to acquire product significantly affect a person's interpretation and emotional experience of a commercial Radio advertisements drive consumers to remember messages differently in reference to the favorite jingle, program or music. Such beliefs of listeners help advertisement to stay atop of the mind and consumers unconsciously associate with it as a personally relevant information and have an enduring impact on their emotions. Short cycle radio advertising is developed to have an enduring emotional impact on an audience by facilitating their creation of personally relevant understandings of an advertisement.How to measure the impact of radio advertising c ampaigns Created on: June 02, 2007 Studies have shown that people are more receptive to what they hear, as opposed to what they see. In other words, radio advertising is often more effective than TV. Advertising TV ads are often seen as a distraction and a nuisance that always seems to appear at the worst possible time when you are watching your favorite show. However, it's been found that people find radio ads more acceptable because they are listening to the radio station they enjoy, and the feeling often carries on into the ads they hear.There are several ways to tell what impact your radio ad campaign is having. Fist of all, stations have a ranking system (through polls) that will rate the effectiveness of your campaign. Also, an increase in sales that corresponds with your campaign will also serve as an indicator RATIONALE OF THE STUDY The interest paid by the past researchers on the functions of radio advertising is considered as one reason of the study. As we know that advert isers ; marketers are more concerned to know what are the customer motive ; their purchasing pattern in order to use different trategies to influence customer behavior ; when we get our findings than we will give very fruitful suggestions to the marketing department of the organizations that we can increase their sale amongst the customers. RESERCH METHODOLOGY Objectives :- The study aim to see the effect of advertisement on consumer behavior by perusing the following objectives:- * To study the impact of radio advertisement on the buying behavior of customer. * To find out the receptivity of the advertisement due to appeal use in it. Research design:- DescriptiveHere in my research process, my purpose is to evaluate that what affects the customer buying behavior, which are the factors which influence the buying behavior, how radio advertisements affect the buying behavior of customer. So I can say that I am explaining an existing situation so our purpose of study is descriptive. Hy pothesis :- H1 – Radio advertisements drive positive effect on listeners towards determining store choice and buying probabilities. H0 – Radio advertisements do not drive positive effect on listeners towards determining store choice and buying probabilities.Sample Plan :- The data will be gathered from 50 individuals (sample size is 50). Each individual is chosen randomly and entirely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process. Tools of data collection :- Primary data Structured questionnaire – For this study a self-explanatory questionnaire consisting of 15 fixed item responses was adopted along with the instructions. Questionnaire items contained informative queries about advertised brand and its consumption process. Secondary dataArticles , research papers, browsing internet Tools of data analysis :- After gathering the data, frequency, percentage and the mean will be used to analyze the collected data. LIMITATION OF THE STUDY Errors -Respondents’ Error – the bias of the respondents sometimes leads to wrong results. Also unwillingness to answer certain questions also bring in errors in the conclusion -Researchers’ Error ; Interviewer’s Error – sometimes the question can’t be properly put forward to the respondent by the interviewer and also he may be bias in a few cases. BIBLIOGRAPHY Research Methodology – C. R. Kothari, second edition, Wishwa prakashan. * Principles of Advertising – Monle Lee ; Carla Johnson, Viva books pvt. Ltd. * Effectivity of Radio Advertisement- Liezel Campbell. WEBLIOGRAPHY * http://www. helium. com/items/566995-how-to-measure-the-impact-of-radio-advertising-campaigns(Retrieved on 14. 03. 12). * http://sibresearch. org/uploads/2/7/9/9/2799227/rajagopal_wp-04-2010( Retrieved on 13. 03. 12) * http://www. emeraldinsight. com/journals. htm? issn=0959-0552;volume=39;issue=7;articleid=1931 055;show=html(Retrieved n 14. 03. 12).

Glow-in-the-Dark Crystal Snowflake

Learn how to make a glow-in-the-dark crystal snowflake or another glowing holiday ornament. This is a safe and easy project thats great for kids of all ages. The crystal ornaments are light-weight and inexpensive to make. You can use  borax to make ornaments, but if you try this project with younger children and are concerned about safety then you can use sugar (borax isnt particularly dangerous; just dont drink the solution and do wash your hands if you handle the ornaments.) The snowflake in the photo is a variation on the borax crystal snowflake project. Materials for a Glowing Ornament borax (or could use alum or Epsom salts equally well; sugar works but follow instructions for rock candy to grow the crystals)very hot water (I used water from my coffee maker)glow-in-the-dark paintpipe cleanersscissors or wire cutters (optional)butter knife or pencilglass or jar big enough for your ornamentmeasuring cup or larger glass for making the solutionpaintbrush or cotton swab (optional) Make a Glowing Ornament Shape your ornament. To make a snowflake, cut a pipe cleaner into thirds (doesnt have to be exact). Line up the pieces and twist them in the center. Bend the arms out to make the snowflake shape. Trim the arms to make them even, except the longest arm, which you can bend over a knife or pencil to suspend the ornament in crystal-growing solution. You can make other shapes, of course, like trees, stars, bells, etc.Coat the pipe cleaner shape with the glowing paint. Let your ornament dry or least set up to ensure good coverage. Allow it to sit 15-30 minutes, depending on how much paint you used.Prepare your solution. Pour hot water into your crystal-growing glass to fill it (this is measuring your volume). Dump this hot water into a larger glass or cup (where you will prepare the actual solution).Stir in borax or alum or Epsom salts until the solid stops dissolving and start collecting at the bottom of the container. The reason you are using separate containers for making the solution a nd growing the crystals is because you want a saturated solution for quick crystal growth, but no solids, which would compete with your ornament for crystal growth.Pour the clear solution into your crystal-growing glass. Rinse out your other container so no one accidentally drinks crystal solution.If your pipe cleaner has a long arm, attach the ornament directly to a knife or pencil (otherwise you will have to tie the ornament or use a second pipe cleaner, twisted onto the ornament and the knife/pencil). Rest the knife on top of the glass, being sure the ornament is completely immersed in the solution and not touching the sides or bottom of the container.Allow crystals to grow overnight or longer (until you like the way they look).Remove the ornament from the solution and allow it to dry. You can hang it over an empty glass or set it on a paper towel (unless you used sugar, for obvious reasons).You can store the ornaments wrapped in tissue paper. Tips and Safety Dont drink crystal-growing solution, dont eat the ornaments, etc. If you used sugar or alum (both found in food), the ornaments are very safe to handle. Even though the glowing paint is non-toxic, ornaments arent food.If you used borax or Epsom salts, rinse the dishes before putting them in the dishwasher. Its safe to wash any of these materials down the drain.You can vary the size of the crystals by using a less saturated solution (like 3 tablespoons of borax per cup of boiling water) and by controlling the cooling rate of the solution. If you are up for some experimentation, try refrigerating your warm solution and see what happens. What do you get if you keep the solution warm, like on sunny window?

Vaccines Are Harmful And Or Ineffective - 1964 Words

In popular culture today there seems to be a drive to be in the know of what is really going on into our bodies and what is defined as healthy. This is a truly great and important struggle to question the status quo, and make sure that what is being advertised is what the public is receiving. â€Å"Knowledge† is being pushed on us around every corner on social media and popular television, and we are constantly bombarded with what scientists, dentists, and doctors all recommend. Talking heads on TV parade their â€Å"Doctors† on the masses that loyalty watch their shows who end up becoming indoctrinated to this idea of being healthy following quasi helpful or full blown pseudoscience modern day snake oils that do nothing, but line the pockets of those already wealthy and with little or no benefit to your health. This paper will go over a common misconception in society today and the reasons why it has become an issue, and that issues is the misconception that vaccines a re harmful and or ineffective. This recent and lengthy string of anti-vaccination hysteria started in 1998 with a medical paper published in the Lancet, which is a peer reviewed medical journal from the now discredited Doctor Andrew Wakefield. Wakefield had fraudulently created data and misused his power to create possible link between measles, mumps, rubella or M.M.R vaccine and autism. His studies never showed a direct link, but that there is a reasonable doubt of how safe this vaccine is. Of course this news roseShow MoreRelatedVaccinations Of The Smallpox Vaccine1687 Words   |  7 Pagessmallpox vaccine in 1798. Because of his discovery, Jenner contributed to the overall annihilation of the disease in 1979 after the vaccine was implemented in different medicines throughout the world (source). Following Jenner, many others produced vaccines to help reduce the fatalities of common diseases such as measles, polio, and rubella, which were once responsible for millions of deaths every year. Now, there is almost n o risk of catching these fatal illnesses. Even after vaccines were madeRead MoreVaccines : Vaccines And Vaccines926 Words   |  4 PagesIn today’s society we use many vaccines that help prevent many different diseases. Some of these are live, attenuated vaccines, inactivated vaccines, subunit vaccines, toxoid vaccines, conjugate vaccines, DNA vaccines, recombinant vector vaccines. There are also multiple benefits of children getting there vaccinations early. There are also some downsides to vaccinations which will looked at directly as well. The importance of these vaccines are a great help and ultimately outweigh the shortcomingsRead MoreBenefits Of Vaccination1438 Words   |  6 Pagesvaccinated? What are the benefits? Do vaccinations even work? Many people in America are/have been questioning if they even need to get vaccinated. In fact, Between 2006 and 2013, the percentage of pediatricians who had encountered a parent refusing a vaccine went from about 75 percent to 87 percent. (Greenberg) There are many reaso ns why people refuse to get vaccinated, three of the major reasons is for religious purposes, they are unnecessary and that they have a negative effect on the human body. ARead MoreVector Control And Insecticide Treated Mosquito Nets1473 Words   |  6 Pagesindicators and program targets along with a poor understanding of efficacy and cost-effectiveness of control measures particularly in terms of reducing transmission (World Health Organization). Not only this, but pesticides can also be extremely harmful to the environment and can end up in the water supply due to runoff, leading to a further potential harm for humans and animals. An important factor in vector control is that all insecticides run the risk of mosquitos becoming resistant. The MalariaRead MoreThe Problem Of Vaccines For Pharmaceutical Companies901 Words   |  4 PagesAnother claim against immunization is personal opposition to big pharmaceutical companies. Some believe vaccines are charged to patients solely for profit. This pharmaceutical profit-motive can call into question product safety and integrity. The overwhelming majority of vaccines are not highly profitable though (Lam). Due to the massive investment of time and funds required to create vaccines, coupled with only marginal returns on this investment, pharmaceutical corporations do not focus on themRead MoreShould Vaccinations Be A Choice?1011 Words   |  5 PagesShould Vaccinations Be a Choice? According to scientists, a vaccines dominant purpose is to customize immune systems and to allow them to work in contradiction of diverse viruses and infections. However, in place of assisting the struggle against infection and certain diseases, vaccines can be the key cause of infections and illness (Sepkowitz, 2012). Therefore, vaccinations should be an individual choice and not a requirement by state and school legislation. The first vaccination invented wasRead MoreVaccination Law Repeal Should Be Mandatory1670 Words   |  7 Pagesobligated to take the leap. This law should be repealed until further research is done and more effective versions are created. Doctors need to understand why some children have adverse reactions and how to test for possible predispositions before vaccines become mandatory. Vaccinations should be an option for prevention, with parents in full awareness of the risks. There are great risks involved in this decision, vaccinated or not. Polio, Diphtheria, Measles, Chickenpox and many other illnesses usedRead MoreShould Vaccinations Be Mandatory Vaccinations? Essay1451 Words   |  6 Pagespotential risks involved in vaccinations. In the Frontline documentary The Vaccine War, Dr. Anthony Fauci states, â€Å"What is the risk of injecting something into someone’s arm? The risk is that a certain proportion of people will get swelling and a little bit of pain, lasting from an hour to a day† (Frontline). He goes on to talk about the small risks of allergic reactions to the chemicals incorporated into the vaccines. These are real risks, and should not be understated., as these allergic reactionsRead MoreTaking a Look at the Mumps966 Words   |  4 Pageswho were born prior to 1956 and did not have the virus as a child are at risk for adult mump disease. Winter and spring seasons are times of high contraction and transmission. Treatment There is no specific treatment for mumps. Antibiotics are ineffective since it’s a virus and not a bacteria. Treatment is more palliative than curable. Analgesics such as acetaminophen and paracetamol may be given for pain and antipyretics for persistent high fevers. Intermittent applications of ice and heat to affectedRead MoreVaccinations : The Best Thing Since Sliced Bread1490 Words   |  6 Pagesused by funeral directors to preserve dead bodies (Scheibner p. 255). That, plus the fact that children in the United States receive more vaccines and antibiotics than any other children in our history and our children are sicker than ever (O’Shea p. 54). Finally, vaccinations are a multibillion dollar a year business, making 33.8 billion in 2012 alone (â€Å"Vaccines Market will Reach 33.8 Billion dollars in 2012† Visiongain Report Predict.†). Anything involving that much money makes me skeptical. Government

The Legal Definition Of Child Abuse - 2189 Words

I choose to research child abuse because I have seen a lot of it and I just wanted to inform other people about it. The reason I have seen a lot of child abuse is because my aunt is a foster mom and most of the kids that she has fostered are abused and some have been adopted into my family. I have seen how much it still affects them even after years of living with someone else and being able to talk openly about the abuse. They still have issues and act out as a result of these issues. The number of children abused and neglected changes each year, so these are the statistics: 1999-829,000, 2000-881,000, 2001-903,000, 2002-896,00, 2002-896,000, 2003-906,000, 2004-872,000, 2005-899,000. (American Humane Association) In Indiana child abuse is split up into several different categories sexual, physical, emotional, mental, and then there is also child neglect, which people usually put with child abuse. In this paper I am just going to focus on mental and physical abuse. The legal definiti on of child abuse in Indiana is â€Å"†¦.the child’s physical or mental health is seriously endangered due to injury by the act or omission of the child’s parent, guardian, or custodian.† Physical abuse is intentional infliction of physical injury. Emotional Abuse is the chronic attitude or acts of a caretaker which are threatening to the child’s development of a sound and healthy professional. (SCAN) In 2012 an estimated 3.4 million cases of child abuse were reported and in these cases it was saidShow MoreRelatedThe Legal Definition Of Child Abuse Essay2001 Words   |  9 PagesThe legal definition of child abuse is deliberately broad to cover any situation where there is ‘reasonable cause to suspect a child is suffering, or likely to be, significant harm’ (Children Act 1989:C41:PV:S47). To bring clarity, Working Together (2015) identifies four main areas of child maltreatment, including abuse in terms of physical, emotional and sexual , as well as neglect. 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How c ommon is it in countries less developed? Is it common in the United States? Does it intervene with â€Å"old style† parenting? What entities provide such information? Well before answering any of this question is imperative to acknowledge the very basic of such topic. The webpage Childabuse.org (a governmentalRead MoreRichard J. Gelles s The Book Of David1054 Words   |  5 Pagesthat keeping troubled families together was what was best for the child. However, he changed his mind after he reviewed the tragic case of David Edwards, who was an infant killed by his mother after falling through the gaps of the child welfare system. David had an older sister who was taken from their home after obtaining juries leading to hospitalization. She was later removed from her parents care after they pleaded guilty to child neglect. A month after David’s birth, Mr. and Mrs. Edwards voluntarilyRead MoreThe Effects Of Sexuality On Children s Sexual Abuse1652 Words   |  7 Pages(1996) outlines that in history there have been recorded a multitude of examples of sexual maltreatment of children, that in nowadays would be defined as child sexual abuse. Only in the last three decades there have been a strong and overwhelming societal response towards this su bject which sanctions and condemns it . Throughout history, child sexual abuse term has constituted a major concern for many researchers and professionals, as it is seen as a complex phenomenon with a complexity of connotationsRead MoreQuestions On Learning Activities Questions1106 Words   |  5 Pages Assigned Questions: Chapter 2: Learning Activities Question 1 2 1. a. Provide a complete citation for the article (author, year, title, journal). Hopper, J. (2013, June 2). Child abuse statistics, research and resources. 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Once discovered, child abuse can be addressed, but how does one report child abuse, and what are the legal requiremen ts for reporting the abuse? Are you aware of the effect that the

The Case Study Analysis For Fitness For Health.

Question: Discuss About The Case Study Analysis For Fitness For Health. Answer: Introduction Fitness for Health (F4H) is a gym based in Howick/Pakuranga in New Zealand. Currently fitness industry in the country is worth NZ$300-350 million every year. The country is experiencing recent boom in the fitness industry with new centers opening now and then in the country(Buchanan, 2010). There has been immense influx of international brands and low cost gym centers as well. F4H has an advantage culturally over its competitors as it is based from New Zealand itself. It has a strong understand of the local culture and understanding of the various demands. The company has been set up by John, who is a fitness instructor, Mary being a nutritionists and David, who is an equipment technician. The report analyses various operational strategy pertaining to the company. Principles and practices of operations management Apply the input-process-output model to the business operation of Fitness4Health gym Fitness4Health gym applies the Input-process-output model for its business operations in order to gain effectiveness. In the input processes clients are demonstrated various programs that are conducted by the company and then registered. Upon successful registration they are provided with diet plans, routine yoga, exercises and work-out plans on various machines at their gym centers(Aldrich, 2008). At the output stage clients experiences leaner bodies and well-shaped figures overcoming their obsess state. Their fitness levels also increases correspondingly. Figure 1 : Input-Process-Output Model Source: (slideshare.net, Retrieved on 10th December 2016) Describe, with illustrations, the role of management in a gym. (A minimum of THREE Areas) Management in a gym involves a series of diversified roles. Most pertinent amongst them are finance handling, managing employers primarily gym instructors and panning. the CEO is head of the organization and he control four departments as indicated in the figure below. Each department has its respective employees. Each department facilitates functioning pertaining to their areas. Accounts Finance Department: Various clients adopt various programs at the gym hence they pay different amounts to the gym. Such diversified financed needs to be adequately handled and catered to. Trainers Head: Gym instructors across the country need to be coordinated and briefed regarding the various programs that clients have opted for(Sinha, 2009). HR Department: Planning is a pertinent role and an important management functions. The programs of the gym need to be well planned such that each programs runs properly and customers are satisfied. HR plans each roles of employees. Sales Marketing Department, promotes various schemes and programs of the gym. Figure 2 : Organizational Structure Source : Author Principles and practices of human resource management Identify and discuss TWO of the many challenges faced by a Human Resource Manager (or a staff taking on the role of human resource management) in terms of the nature of work in a service oriented business like F4H gym. (Hint: compare that to a purely production environment) Discuss nature of cleric in a service oriented business like F4H gym. The nature of cleric in service oriented business like F4H gym primarily comprises of gym instructors, cleaning staff, billing staff, technicians and others. Discuss some basic duties or responsibilities of the HR manager in F4H Gym and challenges. The basic duties and responsibilities of HR manager of F4H Gym consist of assigning roles to employees and overseeing their performances. HR manager roles is diverse and encompasses recruitment, selection, training, development, designing pay packages, motivating employees, providing attractive rewards and perks and so on(Choi, 2010). Against production organizations challenges faced by HR managers in service organizations consists of inability to measure performance and inability to ascertain intrinsic rewards to job characteristics. In service organizations there needs to be certain benchmarks or key performance indicators against which performance of an employee can be ascertained(Christensen Hughes, 2008). Principles and practices of sales and marketing management Apply the concept of value to the gym membership? Discuss the linkage of value to elements of the marketing mix? Members of the gym derive high value from the services they receive from them. Customer generally joins a gym with expectations and the gym caters to such expectations by providing a comprehensive program by workout sessions, training on machines and a suitable diet plan. Marketing mix is a proposition that a company develops to cater to its market segment. There are four Ps associated with marketing mix as product, price, place and promotion. Customers derive value from the entire package or products and services from the marketing mix(Arena, 2010). Product for a client of a gym is the packaged program that it offers in terms of diet plans, training sessions and so on. Place of the gym is suitable as it is located within a locality and has a high school nearby hence any high school goers and members of the community can attend its sessions. Price of the various packages provided also derives considerable value as they offer competitive rates. Promotional strategies adopted by the company attract significant amounts of customers. Recommend TWO ways to build customer relationship for the business. The company can develop membership cards with which it can provide various offers to its customers. Offers and discounts through membership cards will attract a large number of customers for the company. The company can also develop personalized services as pick-up and drop services to alter to customers. Both this initiatives will looked upon as a customer relationship building strategy and will help satisfy and attract a large number of customers. Principles and practices of risk management Critically review what risk management would entail in running a gym Risk management involved in functioning of a gym is multifarious, as there can be significant risks from injuries occurring to clients from any training. Thus, risks management would involve carefully evaluating and assessing any situation that might lead to risks. Such circumstances need to be evaluated and then either mitigated, or transferred or avoided(Barsade, 2007). The second situation of risk can arise from customer unable to attain desired targets of slimming or weight loss in specific program and claiming for refund. Identify and discuss TWO risk management control options that could be adopted, and lastly Risk control options that will be included for functioning of the gym are avoidances and diversification. Any possibility of risks that can cause significant harm to the organization needs to be avoided and other risks that cannot be avoided needs to be either mitigated or transferred or diversified(Arena, 2010). Design and describe a risk management plan for a particular situation. An appropriate risk management plan for the purpose of the gym will include identifying risks, determining treatment for the risks, making plans and actions to form a course of action to either mitigate, or transfer, or avoid the risk. References Aldrich, H. (2008). Organizations and environments. Stanford University Press. Arena, M. A. (2010). The organizational dynamics of enterprise risk management. . Accounting, Organizations and Society, 35(7), 659-675. Barsade, S. G. (2007). Why does affect matter in organizations?. The Academy of Management Perspectives, 36-59. Buchanan, D. A. (2010). Organizational behaviour (p. 794). . Pearson education. Choi, M. . (2010). Individual readiness for organizational change and its implications for human resource and organization development. Human Resource Development Review, 1534484310384957. Christensen Hughes, J. a. (2008). Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations. . International Journal of Contemporary Hospitality Management, 20(7), 743-757. Sinha, J. B. (2009). Culture and organizational behaviour. SAGE Publications India. slideshare.net. (Retrieved on 10th December 2016). Input Porcess Output Model. https://www.slideshare.net/cscordes/process-protocol-for-virtaul-team-effectivenessdissertation-presentation.