Bas Assignmnent free essay sample

I hereby certify that no part of this assignment or product has been copied from any other students work or from any other source except where due acknowledgement is made in the assignment. No part of the assignment/ product has been written/produced for me by any other person except where collaboration has been authorized by the subject lecturer/tutor concerned I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking) Signature: _Note: An examiner or lecturer/tutor has the right to not mark this assignment if the above declaration has not been signed. Learning Task: Essay Development (Unguarded; does not contribute to your final mark) ABOUT THE TASK Overview This learning task is divided into two parts: * part A Compiling a reference list * Part B Constructing an essay plan In order to gain the full benefit from this le arning task you must complete both Part A and Part B. We will write a custom essay sample on Bas Assignmnent or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More details on what is required for each part is shown below on subsequent pages. NOTE: This is a learning task and so does not contribute to your final mark for his unit.Accordingly this learning task is optional and so you do not need to complete it. However, you are strongly advised to complete this learning task as it is considered the feedback that you will receive will sign efficiently improve your chances of getting a good mark for the related Assessment Task: Essay. Students should keep in mind that the Assessment Task: Essay is worth 50% of the overall assessment for this unit. Purpose The purpose of this learning task is to help you prepare for the Assessment Task: Essay by giving you timely feedback on your submission of this learning task. DueIn your week 10 workshop AND the BAS flaws/Turning assignment box by 1 lam of the day of your workshop in Week 10 (beginning 3 May 201 0) Length About 800 words. Presentation Presentation for this learning task should have: * securely assembled together all relevant pages of the template, including the feedback guide sheets, entries put into headers and footers where requested as well as at the top of the feedback guide, either Times New Roman or Arial font with a font size Of 12, and * use have paragraph text left justified and double spaced With an extra space between paragraphs. Feedback on this taskIn this task, we will look at the specific skills involved in compiling a reference list and constructing an essay plan. For details about the specific skills we will focus on, refer to the feedback criteria shown at the end of this document. Student Learning Unit online support One way of using the detailed feedback about your performance, is to look at areas of deficiency and then use the online support facilities provided by the Student Learning unit (SLID) on academic writing. Information about these online support facilities can be access ed from the SLUG website by entering the following URL www. Was. Du. AU/slug Online support can then be found by clicking on the Online Learning link and then clicking on the Language and Learning Links link. From there you can either download Sills comprehensive Academic Skills Guide ? in its entirety or as individual chapters or explore other Australian university language and learning resources. Student Learning Unit Academic Skills Workshops In addition to the online support, the Student Learning Unit provides free face-to-face workshops for those students requiring more intensive assistance with academic literacy.You need to register for these workshops. For more information about these workshops and how to register for them you can use the following link: http://www. Us. Deed PART A Compiling a reference list For this task, you are to compile a reference list of TEN (10) information sources that could be used in the construction of your essay plan in Part B. That is, when constructing your essay plan you will be selecting a subset from these references that you believe is particularly relevant in terms of answering the essay question outlined in part B below.Remember that for the Assessment Task: Essay you need to find at least FIVE (5) scholarly information sources in addition to the lead reference (shown on page 7 of this template) as part of the essay question. So finding suitable scholarly information sources and then listing the references for these information sources in part A means that students do information search once (and get feedback on the relevance of the information sources that were found with respect to the essay question) rather than twice.In compiling your reference list you should: * Research the topic well. You can draw from a broad range of relevant and reliable scholarly sources including academic journals, books, refereed inference papers and scholarly websites. These sources may be accessed from any or all of the following: course readings, relevant electronic databases and library shelves. Remember that scholarly information sources are required rather than non-scholarly ones. Make sure that reference entries are accurate and complete.All reference entries must also comply with the College of Business Harvard system of referencing by using Part of Appendix 1 in your textbook as well as the materials on referencing covered in workshops. * Find original scholarly sources. That is, you should use information sources similar to those already acknowledged in this learning compile your reference list on the next page PART A Compile a reference list of ten scholarly information sources that you believe are relevant to the essay question shown in Part B.Start REFERENCE LIST here PART B Constructing an essay plan For this part of the learning task, you are to prepare an essay plan. Students should not submit a draft of their essay: if a draft essay is indeed submitted then no feedback will be provided on this draft. That is, the essay plan is not a draft of the essay but something quite different. It is a skeleton by which oh organize how your summaries and evaluations will be used to develop the first draft of the essay and should follow the generic structure shown below: Introduction (Thesis/position) Body Main topic #1 (point or assertion) Sub topics/supporting evidence/elaboration 1. 1. 2 Main topic #2 (point or assertion) 2. 1 2. 2 Main topic #3 (point or assertion) 3. 1 3. 2 Conclusion (final comment/evaluation) The essay plan should be brief about 500 words and it should give an outline of your response to the essay question shown below. For further assistance on creating essay plans see the Feedback Guide shown on the last ages of this template, as well as the workshop materials on planning academic essays. The following information is concerned with the actual essay question which is your final assessment task.Background A number of researchers have considered the issues and problems related to effective cross-cultural communication (for example, see Usurpation, 2006; Subunits, 2002). As one example, Subunits (2002) has discussed the problems of using (or misusing) cultural stereotypes to assist in effective cross-cultural communication. However communication, either cross-cultural or otherwise, has two quite different components, namely verbal immunization and non-verbal communication (Ferreira, 2010).For example, within the context Of cross-cultural communication, an important issue to manage with respect to verbal communication is the complete and accurate translation or interpretation of either spoken or writt en words from one language to another (Mantel Glares, 2008). On the other hand, again within the context of cross-cultural communication, an important issue to manage with respect to non-verbal communication is the fact that the same gesture often has different meanings in different cultures (Resisting, 2009). Where these issues or problems are not managed well, then effective cross-cultural communication may not occur. This may lead to substantial problems in terms of either strengthening existing business relationships or successfully developing new business relationships with overseas firms or customers (Font Richardson, 2008). Essay question Discuss the relative importance of verbal communication versus non-verbal communication in their contribution to effective cross-cultural communication. Your discussion should ultimately lead to developing an opinion on this issue.That is, to ensure that effective cross-cultural immunization occurs, is it more important to address issues and/or problems with respect to verbal communication? Alternatively, is it more important to address issues and/or problems with respect to non-verbal communication? Additional information (a) Your essay should be well researched. In addition to using the lead reference shown below, you must find and use at least five (5) additional scholarly information sources to supporters arguments. These additional information sources may be accessed from either the I-JAWS Library catalogue or the LAWS Library electronic databases. You must not use non-scholarly information sources for the essay. (b) Your lead reference for the essay is: Resisting, Y 2009, Cultural Influences on Intercultural Communication, in International Tourism: Cultures and Behavior, Buttonholer-Henchman, Jordan Hill, Oxford, United Kingdom, Chapter 7, up. 165-198. (c) Your essay must be logically structured. It should follow the conventional essay format. Your discussion must not only relate to and develop your position on the topic, but it should also be supported with evidence, e. G. References to authorities in the field, explanations and examples. D) Your essay must be appropriately expressed; you should use a formal academic style, and ensure grammatical accuracy. (e) Your essay must have accurate citations within the body of the essay and a complete and accurate reference list at the end of the essay. Both citations and references must follow the College of Business Harvard system of referencing as set out in Part F, Appendix 1 of your textbook. (f) In writing your essay you should also make use of the essay marking criteria shown at the back of the Assessment Task template as well as any relevant BAS workshop materials.References Ferreira, GPO 2010, The Cultural Dimension of International Business, 6th Eden, Pearson Prentice Hall, upper Saddle River, New Jersey. Font, YAP Richardson, S 2008, The perceptions of Malaysian in a Japanese company, Cross Cultural Management: An International Journal, Volvo. 15, no. 3, up. 221-243. Mantel, J Glares, E 2008, The impact of language and culture on perceived website usability , Journal of Engineering Technology Management, Volvo. 25, no. 1-2, up. 112-122. Resisting, Y 2009, Cultural Influences on Intercultural Communication, in International Tourism: Cultures and Behavior, Buttonholer-Henchman, Jordan Hill, Oxford, United Kingdom, Chapter 7, up. 65-198. Subunits, J 2002, The Hidden Challenges of Cross-border Negotiations, Harvard Business Review, Volvo. 80, no. 3, up. 76-85. Usurpation, R 2006, Managing international business communication problems at work: a pilot study in foreign companies in Thailand, Cross Cultural Management: An International Journal, Volvo. 13, no. 4, up. 330-344. Instruct your essay plan on the next page Construct an essay plan that outlines your response to the essay question shown above. Start ESSAY PLAN here BUSINESS ACADEMIC SKILLS 200336 Essay Development Feedback Guide Student Number: I Effeminately: Firestone: Note: Students should be aware that the LAWS policy Misconduct Student Academic Misconduct policy is applicable to this learning task even though it is a formative assessment. This policy can be accessed using the following link: http://policies. Us. Deed. AU/view. Current. PH? D=00051 CRITERIA I STANDARDS I REMEDIAL ACTIVITIES Quality of underlying research Your reference list does not show any evidence of relevant research in terms of the essay question OR the information sources used are not all scholarly. I Your reference list shows some evidence of relevant research in terms of the essay question. All information sources are scholarly. I Your reference list shows adequate evidence of relevant research in terms of the essay question. All information sources are scholarly. You show good evidence of relevant research using reliable information sources in terms of the essay question.All information sources are scholarly. You have used an excellent selection of relevant and Acknowledgement of information sources Referencing I Your reference list has very poor acknowledgement of your information sources. In nearly all cases your references are inaccurate and incomplete. I Your reference list has or acknowledgement of your information sources. In many cases your references are inaccurate or incomplete. Your reference list has reasonable acknowledgement of your information sources. All your references are accurate and complete. However, few of your references follow the College of Business Harvard system.I Your reference list has good acknowledgement of your information sources. All your references are accurate and complete. Most of your references follow the College of Business Harvard system. I Your reference list has excellent acknowledgement of your information sources. All your references are accurate and complete. All your references follow the College of Business Harvard system. I Response to essay question I Your essay plan is a poor interpretation of the essay question in which most issues discussed have little or no connection to the essay question.I Your essay plan presents some relevance to the essay question but many of the issues discussed and arguments put forward have little or no connection to the essay question. I Your essay plan presents adequate relevance to the essay question in which most issues discussed and arguments put forward have a connection to the essay question. I Your essay plan presents high degree of relevance to the essay question in which very few of the issues discussed or arguments put forward do not have a connection to the essay question.I Your essay plan presents very high degree of relevance to the essay question in which all issues discussed and arguments put forward have a connection to the essay question. I Use of information sources and evaluation I Your analysis and use of the information sources is poor either in terms of the issues discussed or the arguments presented. Your essay plan merely reports what others have said ND shows no real evaluation or analysis. Your analysis and use of the information sources is fair in terms of issues discussed or arguments presented.However, the essay plan has too much emphasis on reporting what others have said and shows little evaluation or analysis. I Your analysis and use of the information sources is adequate in terms of issues discussed and arguments presented. However, your essay plan mainly reports on what others have said although there is some evaluation and analysis. I Your analysis and use of the information sources is good in terms of issues and arguments presented. Your essay plan has little mere reporting of what others have said and there is good evaluation and analysis.Your analysis and use of the information sources is excellent in terms of the issues and arguments presented. Your essay plan has no mere reporting of what others have said and there is excellent evaluation and analysis. I Effectiveness of critical thinking Your essay plan contains predominantly unsubstantiated claims or assertions with no attempt to develop us porting arguments for these claims. I Your essay plan contains many unsubstantiated claims or assertions although there is some attempt to evolve supporting arguments for these claims.I Your essay plan contains some unsubstantiated claims or assertions although there is usually an attempt to develop supporting arguments for these claims. Your essay plan contains few unsubstantiated claims or assertions and in most cases there is an attempt to develop supporting arguments for these claims. I Your essay plan contains no unsubstantiated claims or assertions and in all cases there is an attempt to develop supporting arguments for these claims. I Overall structure of essay plan Your essay plan does not have a definite introduction or conclusion and your topics and sub-topics are not logically organized.I You have made an attempt at including an introduction and conclusion in your essay plan but both are poor in terms of stating or re stating the thesis statement and previewing or summarizing your discussion. Many of your topics and sub-topics are not logically organized. I Your essay plan has an identifiable introduction and conclusion which familiarize the reader with your topic as well as provide an overall summary of your discussion. However the thesis statement and re-statement of the thesis tenement are not clear. Most of your topics and sub-topics are not logically organized. I Your essay plan has both a good introduction and conclusion in which there is a clear thesis statement and re-statement of the thesis statement. Your introduction familiarizes the reader with your topic. Very few of your topics and sub-topics are not logically organized. I Your essay plan is very good. Your introduction has a clear thesis statement and your conclusion has a clear re-statement of that thesis statement. You preview the essay effectively in the introduction and provide an effective summary of the concussion in the conclusion. All of your topics and sub-topics are logically organized. I Written expression I Your essay plan uses inappropriate academic writing style for this genre which is mostly informal and personal. I Your essay plan uses inappropriate academic writing style for this genre which is often informal and personal. I Your essay plan uses at times appropriate academic writing style for this genre which is formal and impersonal. I Your essay plan uses mainly appropriate academic writing style for this genre which is mostly formal and impersonal. I Your essay plan uses appropriate academic writing style for this genre which is always formal and impersonal as well as being cautiously phrased.I Grammar, spelling and punctuation Your essay plan has a very high number of grammatical, spelling and punctuation errors. Your essay is difficult to read and you do not demonstrate any evidence of proofreading. I Your essay plan has many grammatical, spelling and punctuation errors but your essay is readable and your work demonstrates some evidence of proofreading. Your essay plan has some grammatical, spelling and punctuation errors. Your essay is easy to read and demonstrates good evidence of proofreading. I Your essay plan has few grammatical, spelling and punctuation errors.Your essay is easy to read and demonstrates evidence of careful proofreading. I Your essay plan has no grammatical, spelling and punctuation errors. Your essay is easy to read and demonstrates a high level of proofreading. I Acknowledgement of information sources ? essay plan You have very poor acknowledgement of your information sources. In many circumstances Len- text citations do not exist and many references are inaccurate and incomplete. You have not included the lead reference. You have poor acknowledgement of your information sources.

Three Ravens Essays

Three Ravens Essays Three Ravens Paper Three Ravens Paper Compare the Twa Corbies and the Three Ravens considering language, content and techique The ballads of the Twa Corbies and the Three Ravens arte versions of what once may have been the same poem, but time and geographical movement may have been the main contributions to the change of language, style and even content. The titles are perhaps the first significant contrast; the Scottish implying older, more primitive undertones whilst the English is presumably more modern with a certain sophistication within the use of language. Despite having this primarily differing feature, they are both about three birds -the mythological number having different implications. The darker, Twa Corbies maybe relating it to more mystical, black magical concepts whilst the Three Ravens concentrates on the Christian values of loyalty and hope -reflected within the symbolic reference of Ravens being representative of good luck. This heavily contrasts with the birds of prey that crows or corbies are. The opening line also suggests the juxtaposing themes, the English version ending with the word tree whilst the Scottish ending with alane (alone). The contrast between natures bounty and loneliness, desolation and desertion is already apparent. ` The twa corbies looks towards the prospects of death, and what they may gain by scavenging through the remains of a body. A man killed in his prime; bonny blue een and gowden hair the features of a recently killed, young man almost described like part of the treasures that they may take. The crows spy from the trees, gossiping and plotting their next moves. There even seem to be undertones reminiscent of William Shakespeares Macbeth, as the birds hear the character of Macbeth remind himself that it was he that murdered Duncan. The mythical undertones would also contribute to that of Macbeth. The poem is slightly dismissive of the theme if death which would generally dominate such a ballad; ironically the dark perceptions and interpretations of death contribute to the removal of the negative theme and reinforce the positive through what can be gained from the death. It closely follows throughout the poem that death is not the end, other than for that which has ceased. The English appears less primitive than the twa corbies, with a positive theme which clearly contrasts the corbies, focusing on the Christian virtues and loyalties and completely juxtaposing the other with opposing outlook on life and of death. The pathos of the knights loved ones within the ravens is contrasted by the knights Lady within the Twa Corbies finding a new lover, and the hounds do not lie at the feet of their deceased owner, so well they can with their master keep. The fallow doe refers to a type of dear, whom despite being pregnant, buries the body risking her own life and resulting in being dead herself. The aspects of these lines may not in fact be literal. The dear may be a reference to the personality to the lover, and the death may be the tragedy of the event and the emotional pain and grief which she must bear. The ending notes highlight the importance of loyalty, whilst one considers that life is futile and the world will not cease to continue, the other is not dismissive of the knights life, but how lucky he was, sentimentalising the theme. The imagery of the Twa Corbies seems to have a gross detachment, even refering to the corpse of the knight to an auld fail dike meaning no more than a turfed mound whilst the Three Ravens notes the body down in yonder greene field. And whilst the crows talk about picking out the eyes of the corpse for treasure, the fallow doe kissed the wounds that were so red. The compassionate words disntinctly contrast the Twa Corbies in gentler action. The repetition of His three times within the third stanza of the Twa Corbies attributes to the sense of the poem being comparable to a chant, or spell; with the mystical undertones of Macbeth. The rhyming couplets are similar to the Three Ravens although the actual rhyme is very concise compared to the half rhymes of the english version, leaving one usure of whether this is due to the softening of the tone or a confused version of the original. One may consider that some words may be pronounced differently to the time in which they were written, however, such rhymes as mate and take clearly did not. The punctuation of the Twa Corbies is regular, the shorter sentences almost making it more matter-of-fact, quickly moving without the consideration of what has been. One should perhaps also take note of the question mark within the first verse adds to the air of mystery throughout -we do not know the circumstances in which the knight has died. The use of animals within the poem is suggestive of the nature, the twa corbies referring to hounds in the sense of hunting and the ravens referring to the birds of prey that are hawks even being protective of the body. For the ravens, the death of a noble man is clearly enough for nature to reverse its ways. Both appear to be written to be accessible with varying attributes to this appeal. The nihilistic attitude of the dark humour within the twa ironically makes it more light-hearted. This unusual manner of observing and even appreciating death involves looking to what can instead be found and recycled. As opposed to grieving what has been lost, it clearly looks to what can be gained. The amoral attitude neutralises the theme and makes the primarily tragic theme into the dismissal of trivial events. A man may have died, but the world continues to move, and The wind sall blaw for evermair. The English leans towards the more obvious approach of how one may be positive throughout a tragic event. The three ravens follows the route of loyalty, sincerity and the Christian values intrinsically virtuous action. The daintily appearing manuscript is gentler and more civilised version of the brutality within the Scottish version. The techniques contribute to the type of audience that it would appeal to. The English would probably be aimed at the aristocratic audience, with the possible intervention of the English folk singing of with a derry down between the lines. It also conveys a sense of naturalness and one should not the high proportion of monosyllabic and easily accessible words. This may have contributed to the accessibility to children; tales of morality and virtuous teachings may have been projected through ballads and poems such as this. The language of the Scottish immediately strikes one as being more working-class based, with the clear dialect and abbreviations. It would perhaps have been sung by the less privileged; reminding themselves of what they have and how to make the best of a potentially disasterous situation.

Project Strategy, Leadership and Governance Coursework

Project Strategy, Leadership and Governance - Coursework Example ject’s overall strategy, for instance the care with which the team is staffed, and the goals set for the project is both very critical (Jovanović et al. 2012). In a similar manner, the organization’s policies, culture, structure, and operating systems can work effectively to promote and support project management or perhaps work against the capability to effectively run projects. An effective project management requires that before it is started, the manager and the team have a responsibility of understanding the structure of the organization as it pertains to the tasks and project. For most organizations, projects and project management are not the operating norm, but rather projects exist outside of the formal, process-oriented activities related to many organizations (Kaleshovska 2014). As a result, many organizations are simply not structured to allow for the effective completion of the projects in conjunction with the ongoing corporate activities. This report w ill attempt to evaluate whether project management is used in strategic context, and then show how this application is achieved. Further, this report will evaluate how excellent project management can promote competitive advantage. Strategic project management provides a practical and step-by-step approach to guiding the organization and mangers on how to turn the projects to gain a competitive advantage. Instead of focusing how the job will be done, a strategic project management focuses on creating a competitive advantage for the organization and winning on the market (Dulipovici & Robey 2013). The framework of strategic project management encompasses five planning assets as well as seven principles for implementation, which can be utilized by organizations and managers during the time of project planning and execution. A project is referred to us as a temporary process and organization projected to achieve certain goals under the constraints of budget, time, and other resources. In most cases,

Hw Assignment Example | Topics and Well Written Essays - 500 words

Hw - Assignment Example Since 2004 the company has shown some reasonable profits in only 2007. In the fear of entering bankruptcy, Kodak used immense patent litigation in their attempt to generate revenues (Mattioli, 2010). They got 838 million dollars from licensing of patents; this also included settlements and lawsuits against companies including LG, Samsung and their recent fight is with Apple. Patents are thus a way to protect companies from losing their profits entirely and to keep them safe from going bankruptcy. 2. Kodak was a company that brought new technology in photography and thus held a dominant place in the market for a very long time. They had an advantage as their products were patented meaning no other company could use their invention to make any profits for twenty years. This implies that any company who uses their invention before the expiry period would be facing a lawsuit from Kodak and would have to pay heavy settlement moneyfor patent infringement. The company is said to have been breathing its last breaths and is on the brink of bankruptcy. They have to present a reorganizational plan till the deadline of 15th February 2013 under the terms of the bankruptcy protection. For them till now their patents were all they had to regain their lost position as none of their other tactics seemed to work. 3. As most of Kodak’s patents expire, the company will have to come up with a reorganization plan that will get it out of its lost position. According to Antonio Perez the Chairman and CEO of Kodak they are restructuring the company by rebalancing it towards packaging, functional and commercial printing. They will use their competitive edge in deposition technology and material science along with their knowledge of digital imaging to capitalize on their prospects and market growth. Kodak had its patents on auction but the bids they received from Apple and Google were 150 million and 250 million billion dollars

Sita Tours And Travels Tourism Essay

Sita Tours And Travels Tourism Essay The Tourism Industry is a flourishing all over the world. The scenario of the tourism industry is ever changing; it is always in a state of flux. Tourism Industry in India is experiencing a high period of growth and has improved over the years however there is still a lot of scope for improvement and expansion. It is fast becoming an important player in the global market. It is also proven that tourism is the industry that contributes most to the Indian GDP, employment and foreign exchange reserves. The tourism industry proves to be the back-bone of other allied sectors for example, hospitality, transport, handicrafts, etc. According to WTTC, in 2011, India has been ranked 1st in direct contribution to employment through travel and tourism and 2nd in total contribution with monetary value of 24974900 jobs and 39351900 respectively. Also in terms of GDP, India ranks 11th in direct contribution and 12th in total contribution  [2]  . The Indian Government has invested a substantial amount in infrastructure development to promote tourism for the country after sensing the importance in the GDP contribution. This effort has been successful to an extent in increasing the arrival of foreigners in the last decade. The Incredible India campaign was also a contributing factor to the increase in tourism. The campaign helped create a colorful and diverse image of India in the minds of travel enthusiasts all over the world. It has directly led to an increase in the interest among tourists and created interest generally around the world. WTTC (World Travel and tourism Council) ranked India 4th  in terms of travel and tourism investment with a total of $ 26.7 billion  [3]  . Also (in Asia), after China, India stands second. In 2006, 4 million international tourists visited India and spent US $ 8.9 bn  [4]  . In 2011 (Jan-June), the total Foreign Tourist Arrivals (FTAs) in India was 2.92 million and foreign exchange revenues stood at US$ 78.11 billion which is up 14.2%  [5]  . As a matter of fact, in spite of a negative growth rate of -2.2% in 2008-09  [6]  , Foreign Tourist Arrivals increased considerably which registered a growth rate of 8.1% in 2009-10  [7]  , despite the world recession, Indian tourism showed a positive growth. According to World Travel and Tourism Council, India will be a tourism hot spot between the years 2009 -2018 which will show maximum growth rate during this period. Nowhere in the world is found, such a beauty, different and diversified climate, flora, fauna, religions, languages, dialects, dressing patterns, life style and rituals, like India.  [8]   Domestic tourism is also very huge in the GDP contribution in the country. There is still a lot of scope in promoting the tourism in many parts of the country. Since tourism is seasonal, it is slightly difficult for the Tourism Department, Government of India. It is Indias middle class that has promoted the tourism in the country. The increase in disposal income among this class of people has contributed to rise in tourism within the country. Consequently, they spend most of their disposable income on travelling. In 2009, there were 669.02 million domestic tourists which comprised about 18.8% of the total tourists in the country. The Indians going abroad is also increasing at a growth rate of 12.28 % per annum. Scope of Tourism According to the past trends, India has seen to contribute 0.5% to the global tourism industry. There is still a lot of scope for businesses to tap the market. India has a very diverse geography, culture, food, monuments and a rich past. The Incredible India campaign was promoted in order to attract various interests from tourists all over the globe in the varied types of tourism that has a scope for development and promotion. In recent times, Pilgrimage and Medical Tourism are one of the most popular among the foreign tourists. Medical tourism is currently growing at around 30% per annum. The other types of tourism are Adventure Tourism Leisure Tourism Eco Tourism Cultural Tourism Wildlife Tourism Highway Tourism Heritage Tourism Rail Tourism Rural Tourism An Indian Background chairman of the company, in 1956 established the first office in New Delhi, India. Company wanted to take the benefits of the religious beliefs attached with their companys name SITA in India. It is still associated with high quality and brand.   In 2000, Kuoni Travel Holding, a Switzerland based tourism firm acquired the 100 % stake of SITA World Travel India (Ltd.) and it became Indias largest travel company as Kuoni Travel India Ltd. Now, SITA World Travel is an Inbound Division of the Kuoni Travel India Ltd. And It is handling incoming international tourist to India from all over the world through a network of 30 offices in the region including associate offices in Sri Lanka and Nepal. SITA earned its reputation by giving world class services to its clients travelers, tour operators and the corporate houses. Also it has specialized itself by providing personalized service and close working relationship with its customers around the world. Factors which affect travel destination selection  [9]   Things to do and see Safety and security Overall image of the holiday destination Tourist facilities and infrastructure Ease of obtaining Visas SWOT Analysis Strength: Mass market product with small profit margin and economic of scale to create profit even though demographics and changing consumer trends Training academy Providing customized packaged tours Personalized customer support Online booking of packages Offices in major cities of India Weakness: People expectation has changed but their packaged tour has not changed Price of hotel is rising: no solution between cutting slim margin and rising price to customers Limited only to main destination spots, needs to cover more ground Proper feedback system not in place Opportunity: People go on holiday more than before Travelers want exotic destinations or short city breaks Increase in number of tourists because of upcoming sports event Government lending support as part of Incredible India campaign Increase in disposable income Threats: Heavy Price competition People wait till last minute for bargaining Rising hotel rates all over the world General economic slowdown and terrorist attacks Locally established travelling companies PEST Analysis Political The strongest reason of tourists visiting India is its rich and vast cultural heritage which is under the control of Archaeological Survey of India. So any changes in policy have a very major impact on the tourism industry. Political instability in many states also hinders the tourism opportunities. E.g. north east is still out of coverage of SITA travels because of this very reason. Although the government is now taking up various measures like stepping up vigilance in major tourist destinations in order to promote India as a safe tourist destination. Economic This industry thrives on the spending power of the people. The spending power is increasing in the country as well as all over the world. This increase in the spending power has left a good amount of idle cash in hand. This has led to a tourism boom and more and more people are now coming into the country with more cash and better affordability. Social Tourism is seen as something that will ultimately lead to the destruction of the social fabric. It is perceived that more the number of people travelling into a place, the more is the probability of the place to lose its identity. But apart from that people have now started perceiving tourism as a form of recreation. They are now more willing to go for packages like adventure tourism to Leh and Lakshadweep. Technology Although it is does not seem to be great factor but it plays a major role. Better technology has resulted in connecting many remote and unexplored areas. On the same terms online booking and transportation facilities provided by SITA travels have increased their number of clients. PORTERs Five Forces Model Threat of New Entrants As the search cost has been reduced due to the advent of internet it opens up the market for potential entrants, thereby increasing the possibility of a new company joining the market as the entry barrier has been reduced. Rivalry among Existing Firm within the Industry The major competitors of SITA Travels in India are Kesari Tours, Cox Kings India Ltd As the number of companies is increasing due to the advent of internet and the competition is increasing because of geographical expansion of markets and the reduction of entry barrier, thereby raising the rivalry and hence increasing the discount. Power of Supplier Entry barrier reduction and increased competition results in the increase of the power of supplier. Power of Buyer Reduction in switching costs has increased the bargaining power of the buyer. Price has become an important criterion as people now can compare products and gain knowledge about them. Threat of Substitutes Competitors offer similar type of products and services. Segmentation Tourism (Inbound and Outbound tourism) Segmentation types: Psychographic segmentation (Class), Behavioral segmentation (User status: First time, Regular, Potential). SITA is a large segment market addressing the customer needs of the international tourists. Targeting International Tourism: Initially tourists from USA are targeted, as SITA has stronger links with USA (Origin). Later they focused on other international markets like UK, Japan and Hong Kong. They have started a magazine called INDRAMA. This magazine portrays the rich tourist literature there by attracting foreign tourists to India). The idea of Heritage village further helped them to become a better tourism facilities provider. Inbound and outbound tourists are the tourist types of International tourism. Market growth of inbound and out bound tourists: Outbound market: The primary target market segment is out bound tourism. Overall Market: The total market size of the out bound tourism in 2010 is 12 million. It is expected to cross 20 million by 2015 and 50mn by 2020 (Source: UNWTO); more than 6.29 million tourists visited India in 2011. The total revenues of the out bound travel market is $14bn in 2010  [10]  . The Indian outbound travel market has grown from 3.7 million in 1997 to 9.8 million international departures in 2007; the pace of growth has accelerated since 2004 at an average annual growth rate of over 16%  [11]   Inbound market: Overall Market share: The total market size of inbound tourism is 6.18 million with a growth rate of 8.9%.The total revenues generated rounds off to US$ 16.691 billion. Competitive Intensity: The major competitors of SITA Travels in India are Kesari Tours, Cox Kings India Ltd which has more share than SITA while the others are Thomas Cook India Ltd, Karnataka State Tourism Development, Mercury Travels Ltd, Raj Travels Tours Ltd, D Pauls Travel Tours, Sachin Travels and Goa Tourism Development. High budget Customers: The program Affordable India targets the High budget segment tourists who come to Indian subcontinent. This program provides value added services to high budget travelers in order to customize destinations which were luxurious and affordable  [12]   Positioning strategies Indias first Leisure travel brand(Luxury segment) (Jan 2006) Tourist Safety with SITA (Mumbai) ( 2006) Indias Destination management service provider ( June 2006) Indias tourist destination for Business travel (Kuoni Business travel) (Feb 2007) Tourism education (Kuoni Academy) (May 2007) Young achievers Out learn , Outdoor school trips ( 2009-2010) Perfect moments with Kuoni (2011-2012). This program covers 3 packages The world is mine; Romantic escapes; undiscovered destination Uniform service :Accommodation, updating tourism infrastructure, travel related equipments same in all the offices to maintain uniform service Enpact ( 2011- 2012; Kuoni Academy: Pioneers to introduce a new teaching methodology Out of the ordinary tours for everyone (2012) ( Targeting individuals and small groups) Responsible tourism ( 2012) ( Thru CSR activities) Indian travel brand which is focused on the luxury segment, Incentive, Trade Fair tours and Sports Tourism Departments In order to meet the tourists demand of visiting various places, SITA has tie ups with local agencies. The services offered by the local agencies are meeting passengers on arrival/ departure, arranging local sightseeing and transport. SITA is maintaining a wide agency network to handle inbound and out bound tourism. The tourism department in SITA is divided in to two sectors as below: Inbound tours: This is the main foreign exchange earnings department of SITA. The marketing for this segment is done through various ways as below: Brochure Tours: Marketing in the form of brochures ( Tour plans in brochure) Tailor made tours: Customers design their tour Special interest tours: Organized by companies and other agencies Conferences and conventions: Arranging travel, registration facilities, accommodation arrangements, conference facilities, entertainment and leisure activities. Out bound tours: This is one of the fast growing tourism segment markets in India. Indians are the target customers in this segment. With an increase in the income level of the people, they are showing interest in visiting other countries. The tourist destination for the Indians is primarily USA and Europe  [13]   Indian out bound travel market is 3.7 mn in 1997. Currently it is 13mn (2011-2012) Estimated $28billion revenue in the year 2020. Fastest growing out bound market in the world in terms of numbers (After china) SITA Out bound tourism marketing Major sources of marketing are through brochures and advertisements in the newspapers Out bound division of SITA received TAAI travel award for 2011  [14]  . MARKETING MIX PRODUCT (Services Brand) While planning the market offering, SITAs marketers focused on five elements that constitute its customers value hierarchy: Core Products Destinations are the core products offered by any tour operator. Those offered by SITA are classified into: Inbound Leisure: SITAs major portion of foreign exchange is earned by this group. These destinations are designed to focus on leisure while travelling. Apart from must-do destinations these include tailored tours such as Cultural and Heritage Tours, Trekking and mountaineering Tours, Wildlife holidays, wellness and spa holidays, etc. Individual Travel: SITA has maintained an unparalleled expertise in customizing travel packages for foreign tourists or working professional expecting a well-tailored itinerary which optimizes their time and ensures that all arrangements are in order. Incentive Travel: Handled by: Distant Frontiers Designed for large companies to motivate or stimulate their employees Briefs are taken from each group, tailored to suit their needs and surpass their expectations by offering them special events planned exclusively for each travel group Post-trip follow-up approach to stay in touch with the customer and ensure a re-visit Main destinations include: India Nepal Sri Lanka Bhutan M.I.C.E.: Meetings Incentives Conferences Exhibitions SITA is a member of: The International Congress and Convention Association (ICCA) a worldwide body that handles all types of International Meetings and Exhibitions The India Convention Promotion Bureau (ICPB) The Society of Incentive Travel Executives (SITE) Charters: Leading player in India with the largest number of charters to Goa and Trivandrum Handles leading charter operations from the UK, Germany, Russia, Poland, and various CIS countries. Cruises: Major players in Cochin, Chennai, Goa, and Mumbai Shore Excursions- Regular sight-seeing trips Overland Tours- Designed to explore the deep interiors of India Adventures: Camel Safaris, cycling, trekking, scuba-diving, rafting, biking, mountaineering holidays designed especially for intrepid travelers Basic Products Transport Ground transportation Flight reservations Train reservations Accommodation Culture cuisines Special arrangements- Like Womens Group, Senior Citizens Tours, etc Conferences and Events- In collaboration with MICE Ground assistance Meet Greet services Tour Guides Tour Escorts Expected Products These are impeccable services for corporate clients like: Seat availability  on needed time Accurate information Quick check-in for the senior management Information about various package and routes to a particular destination Efficient customer support system Augmented Products These are the products that distinguish SITA from others. These may include special facilities like Wi-Fi availability throughout the journey, tele-checking, laptops on request, customized meals, etc. Potential Products SITA plans to come-up with underwater tourism very soon. PLACE SITA has its own branches situated throughout India hence are easily accessible. The customer can either go to the Tour office or plan a tour online. Hence strategic locations are very important for SITA. North India: Agra, Delhi, Jaipur, Gurgaon, Varanasi, Udaipur South India: Bangalore, Chennai, Cochin, Trivandrum, Hyderabad West India: Mumbai, Goa PROMOTION The promotional strategies employed by SITA travels are: Advertising Publicity Sales promotions Personalized products such as Flight bags, wallets, Foreign Exchange and covers of passport, etc Word-of-mouth Promotion Credibility: The high magnitude of this is due to high credibility of SITAs channel, especially in the eyes of the potential tourists. Sensitivity: The qualities of services they promise are world-class and client-oriented Approach: The marketers keep their eyes open Æ’Â   identify the opinion leaders Æ’Â  Special facilities for them to keep stimulating and creating demand Personal Selling Exhibitions- State and national tour packages, cruises, holiday financing, hotels, educational excursions, etc E-Marketing Twitter LinkedIn- http://www.linkedin.com/company/155449 Facebook- http://www.facebook.com/SITAWorldTours CSR Activities- Responsible Tourism Spiti Initiative- To build a Solar Bath for a Buddhist nunnery in Spiti Child Protection- Carries out workshops to protect children in rural and semi-urban parts of the country. Also offers training to children in various educational fields. Literacy India Program- Has an independent paper recycling unit where women work to earn their living. Bihar Flood Relief- Using its transportation system, it worked closely with Goonj to dispatch necessities to the flood affected areas in Bihar Lets Go Green- Implemented across all offices through posters and Green Utility trays. Creative Alliance Network- promotes responsible tourism practices amongst the businesses that benefit from Rajasthans rich cultural environment. PEOPLE Employees Well versed with the latest technologies in travel management Well trained to handle difficult customers Extensive training programs- SITA Travel Tourism Academy Training on courses conducted by WATA, PATA High credence quality via Good work place design Job Design Other Customers Caters to customers from diverse backgrounds by offering First class, Deluxe, or Luxury preferences SITA Travels Online support Unique Tours and value-added services Personalized customer support Bibliography World Tourism Organization and the European Travel Commission. (2009). Retrieved from http://publications.unwto.org/sites/all/files/pdf/090616_indian_outbound_travel_excerpt.pdf Indian Tourism Department. (2010). Retrieved from http://tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/New/2010.pdf Kuoni. (2011, December). Retrieved from http://www.kuoniindia.com/press-2011.asp SITA World Tours. (2012, January 20). Retrieved from http://www.sitatours.com/press/sitaaffordablerelease%20012611.pdf EconomyWatch. (2010, June 30). Economy Watch. Retrieved from http://www.economywatch.com/business-and-economy/tourism-industry.html Mol, A. (n.d.). Preserve Articles. Retrieved from http://www.preservearticles.com/201103084425/essay-on-tourism-industry-in-india.html Olivia Ruggles-Brise, E. A. (2012). World Travel Tourism Council. Retrieved from http://www.wttc.org/site_media/uploads/downloads/nepal2012.pdf Prof. Manjula Chaudhary, D. S. (2011, August). Indian Institute of Tourism Travel Management. Retrieved from IITTM website: http://www.iittm.org/doc/IITTM_ITC_Report-2011-rev..pdf Reshma S Kulkarni, S. S. (2011, November 26). The Hindu. Retrieved from http://www.thehindu.com/life-and-style/travel/article2659391.ece?homepage=true

Paragraph example Essay

Brainstorming -You get a limited response face a possible crash -There is a reduction in the ability to concentrate and remember. -Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. -The consumption of alcohol affects the driver behavior. -The driver ´s reaction also becomes slower -The law allows up to 50 milligrams of alcohol in your blood -Driving under the influence of alcohol you could hit a car or even a person. -Driving under the influence of alcohol is the 9th cause of car accidents. -When you are drunk your thought processes and reflexes are slowed down. -You should not drink more than two beers. Outline Topic Sentence: Driving under the influence of alcohol has serious consequences in your driving skills. Supporting sentence1: When you are drunk your thought processes and reflexes are slowed down. Supporting details: You are unable to make good decisions on the road Supporting sentence2: The driver ´s reaction also becomes slower Supporting details: You get a limited response face a possible crash. Driving under these circumstances you could hit a car or even a person. Supporting sentence3: Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Supporting details: Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two beers Concluding Sentence: If you are considering drinking and driving therefore you must designate a driver or look for a cab. Drinking and driving, such as bad idea†¦ Drinking alcohol has some serious consequences in your driving skills. When you are drunk your thought processes and reflexes are slowed down. Therefore, you are unable to make good decisions on the road. The driver ´s reaction also becomes slower. You get a limited response face a possible crash. Since driving under these circumstances you could hit a car or even a person. Moreover don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two shoots. In conclusion if you are considering drinking and driving so you must designate a driver or look for a cab.

Impact of Radio Advertisements on Buying Behavoiur of Customer

MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D. A. V. V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT â€Å"THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS† GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM CONTENTS 1. TITLE 2. INTRODUCTION 3. CONCEPTUAL FRAME WORK 4. REVIEW OF LITRETURE 5. RESEARCH METHODOLOGY 6.LIMITATIONS OF STUDY 7. BIBLIOGRAPHY. INTRODUCTION This study aims to analyze the impact of radio advertisements on urban customer towards buying behavior in retail stores and attempts to determine the role of radio advertising on broadcasting of information on the sales promotions. The impact of radio advertisements on the store choice and buying preferences are analyzed based on descriptive investigation. ADVERTISEMENT – The American Marketing Association defines advertising as â€Å"any paid form of non-personal presentation and promotion of ideas, goods an d services by an identified sponsor. The paid aspect of this definition reflects the fact that the space or time for an advertising message generally must be bought. The non personal component means that advertising involves mass media (e. g. radio, magazines, newspapers etc. ). Advertising is non-personal as it is not directed to any single individual. Secondly, the sponsor i. e. the manufacturer or producer is identified as his name and address is always contained in an advertisement and he also bears all the cost involved in the process.Thirdly, the producer can also promote an idea regarding quality, design, packing and pricing, etc. of any product or service. Thus, we can say, advertising consists of all activities involved in presenting a sponsored message regarding a product, service or an idea. RADIO – An electronic receiver that detects and demodulates and amplifies transmitted audio signals. RADIO ADVERTISEMENTS – It is the presentation and promotion of idea s, goods and services through radio as advertising medium.In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning BUYING BEHAVIOUR – Buying Behavior is the decision processes and acts of people involved in buying and using products. In other words it is the process by which individuals search for information about the product , select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. Radio is the most involving and powerful promotional medium.Radio’s ability to create dynamic promotional concepts, to build anticipation and generate excitement, to magnetize the audience and the exhilaration radio delivers for both audience and advertisers is unparalleled. Radio has made a comeback in the lifestyles of Indians. Radio has the reputation of being t he oldest and the cheapest medium of entertainment in India. The radio industry has been completely reshaped by the various private players that entered the sector after the government allowed foreign investment into the segment and opened the licenses to the private players .The Indian government has already given 338 licenses for FM radio channels in 91 big and small towns and cities. The current size of the radio market in India is Rs 300 crores and is expected to achieve the highest growth rate of 32 per cent in coming years. The quality of the sound and the music has improved significantly with the emergence and use of satellite radio. The audience profile has also shifted to the high-income group. Local advertising, lower amount of money spent by the companies to advertise on radio is an added attractiveness for the players.All India Radio (AIR) – the national service provider owned and operated by the Ministry of Information and Broadcasting under the Government of Ind ia – is the largest player in the industry. Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages. CONCEPTUAL FRAMEWORKIt is a logical development, described and elaborated network of association amongst variables that has been identified through interviews, observation and literature survey. Identification of key variable is very important in every research study. It can be defined as:- â€Å"A variable is anything that takes different values† Dependent Variables – In my project, our depending variable is â€Å"Buying Behavior of Customer†. Independent Variable – In my project, independent variables are â€Å"frequencies of radio advertisements on air and purchasing pattern†.Intervening Variables – Willingness to buy. Extraneous Variables – â€Å"Sales tax† as sales tax has little effect on the buying behavior, so it can be ignored. REVIEW OF LITERATURE Bob Trowbridge Created on: October 27, 2009 In the research he examined that basic need which should be focused before spending money on any advertising campaign is to know your market. Who buys your product or uses your service? If you know the audience you need to reach, you are more than halfway to finding the proper radio advertising vehicle.It's not just the right radio station, but the right program. With some radio ads you can pay for a certain number of ads to run throughout the day (and night). Depending on the station, this can mean that your ad will be aired during music programming, talk radio, and or news segments. The ultimate feedback from your ads will be an increase in sales. But you don't want to risk your advertising money without having a pretty good idea of the success of your ads before the sales show up. Donal d pennington Created on: August 30,2007 People are good listeners always.That’s the reason that business promotion strategies via radio advertisement are globally accepting. With a well-timed ad, following immediately after a popular song, there's the psychological advantage of the consumer hearing a message while still in an â€Å"upbeat mood† from the previous song or maybe a funny joke from the DJ. So, most businesses placing an advertisement on the airwaves take the time to have anything from a special offer just for that campaign, or maybe a toll-free number in place for listeners to respond to in place before the ad campaign is even created Pornpitakpan and Tan, 2000Radio advertisements on sales promotions at retail stores are largely created with humor to add emotional value. Listeners perceive humor and develop attitude towards communication and the brand. The purchase intentions are higher for humorous advertisements containing moderate incongruity than those conveying message directly different levels of emotions such as warmth, love, longing and desire, happiness and amusement were elicited by different commercials of retail stores. The most memorable advertisements among radio listeners have been those that evoked the most positive feelings and were the best understood.However, need to acquire product significantly affect a person's interpretation and emotional experience of a commercial Radio advertisements drive consumers to remember messages differently in reference to the favorite jingle, program or music. Such beliefs of listeners help advertisement to stay atop of the mind and consumers unconsciously associate with it as a personally relevant information and have an enduring impact on their emotions. Short cycle radio advertising is developed to have an enduring emotional impact on an audience by facilitating their creation of personally relevant understandings of an advertisement.How to measure the impact of radio advertising c ampaigns Created on: June 02, 2007 Studies have shown that people are more receptive to what they hear, as opposed to what they see. In other words, radio advertising is often more effective than TV. Advertising TV ads are often seen as a distraction and a nuisance that always seems to appear at the worst possible time when you are watching your favorite show. However, it's been found that people find radio ads more acceptable because they are listening to the radio station they enjoy, and the feeling often carries on into the ads they hear.There are several ways to tell what impact your radio ad campaign is having. Fist of all, stations have a ranking system (through polls) that will rate the effectiveness of your campaign. Also, an increase in sales that corresponds with your campaign will also serve as an indicator RATIONALE OF THE STUDY The interest paid by the past researchers on the functions of radio advertising is considered as one reason of the study. As we know that advert isers ; marketers are more concerned to know what are the customer motive ; their purchasing pattern in order to use different trategies to influence customer behavior ; when we get our findings than we will give very fruitful suggestions to the marketing department of the organizations that we can increase their sale amongst the customers. RESERCH METHODOLOGY Objectives :- The study aim to see the effect of advertisement on consumer behavior by perusing the following objectives:- * To study the impact of radio advertisement on the buying behavior of customer. * To find out the receptivity of the advertisement due to appeal use in it. Research design:- DescriptiveHere in my research process, my purpose is to evaluate that what affects the customer buying behavior, which are the factors which influence the buying behavior, how radio advertisements affect the buying behavior of customer. So I can say that I am explaining an existing situation so our purpose of study is descriptive. Hy pothesis :- H1 – Radio advertisements drive positive effect on listeners towards determining store choice and buying probabilities. H0 – Radio advertisements do not drive positive effect on listeners towards determining store choice and buying probabilities.Sample Plan :- The data will be gathered from 50 individuals (sample size is 50). Each individual is chosen randomly and entirely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process. Tools of data collection :- Primary data Structured questionnaire – For this study a self-explanatory questionnaire consisting of 15 fixed item responses was adopted along with the instructions. Questionnaire items contained informative queries about advertised brand and its consumption process. Secondary dataArticles , research papers, browsing internet Tools of data analysis :- After gathering the data, frequency, percentage and the mean will be used to analyze the collected data. LIMITATION OF THE STUDY Errors -Respondents’ Error – the bias of the respondents sometimes leads to wrong results. Also unwillingness to answer certain questions also bring in errors in the conclusion -Researchers’ Error ; Interviewer’s Error – sometimes the question can’t be properly put forward to the respondent by the interviewer and also he may be bias in a few cases. BIBLIOGRAPHY Research Methodology – C. R. Kothari, second edition, Wishwa prakashan. * Principles of Advertising – Monle Lee ; Carla Johnson, Viva books pvt. Ltd. * Effectivity of Radio Advertisement- Liezel Campbell. WEBLIOGRAPHY * http://www. helium. com/items/566995-how-to-measure-the-impact-of-radio-advertising-campaigns(Retrieved on 14. 03. 12). * http://sibresearch. org/uploads/2/7/9/9/2799227/rajagopal_wp-04-2010( Retrieved on 13. 03. 12) * http://www. emeraldinsight. com/journals. htm? issn=0959-0552;volume=39;issue=7;articleid=1931 055;show=html(Retrieved n 14. 03. 12).